Consumer Power - Publications - Faculty & Research

01 Jun 2014
News

Ready for Takeoff

Santos-Dumont—not the Wright brothers—made the first manned flight in 1906.) Twenty years ago, this kind of consumer class would have been unthinkable. "In 1994, Brazil was really stuck in the mud," says Jorge Domínguez, Harvard's vice... View Details

Keywords: Dan Morrell; Air Transportation; Transportation

Portrait Project

Meka Millstone

environment which they can extend into their personal lives. My wish is to inspire all those around me to be passionately involved in life. I hope to continue to energetically pursue my "passions" as: a motivational leader in retail, View Details

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Representative Kevin Brady, a Republican from Texas and the House Ways and Means chairman, stated "our legislation transfers power from Washington back to the American people. We dismantle Obamacare's damaging taxes and mandates so... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

Web

Black Business Leaders and Entrepreneurship | Baker Library

Help Center Black Business Leaders and Entrepreneurship How can I find underserved markets as a black entrepreneur? Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker... View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book)... View Details

01 Jun 2015
News

Five-Star Research

When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million reviews. Today, it has more than 71 million reviews, and the... View Details

Keywords: April White; News, Library, Internet, and Other Services; Information

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

game, and they will forget the powerful machine that controls the most popular sport in the world. For more on The Economics of Attention, see The Rising Cost of Consumer Attention: Why You Should Care, and... View Details

Keywords: by Thales Teixeira; Sports

Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing... View Details

Keywords: by Carmen Nobel

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

Once upon a time, suppliers held all the cards. Henry Ford's dictum that consumers could have any color car they wanted as long as it was black proved wrong in the extreme, but for years manufacturers in this country kept their hands... View Details

Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

2013
Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski

We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details

Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media

Citation

Read Now

17 Oct 2007
Research & Ideas

Why Global Brands Work

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time ago: the View Details

Keywords: by John A. Quelch; Auto

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

one time," says Buell. Third parties also track service quality (J.D. Power in this case). And because banking is a service that touches almost everyone, its customer group is diverse, making the study's results applicable to other... View Details

Keywords: by Julia Hanna

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco discovers a problem with the View Details

Keywords: by Jean Ayers

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results of boycotts be on American premium pricing overseas? A: Some View Details

Keywords: by Sean Silverthorne

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit... View Details

Keywords: by Martha Lagace

Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; Switzerland