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Show Results For
-
All HBS Web
(1,205)
- People (6)
- News (303)
- Research (737)
- Events (1)
- Multimedia (6)
- Faculty Publications (178)
- 01 Apr 2000
- News
Strike Up the Broad(band)
telephone-television-Internet system." Given the success of the Internet, which the authors liken to "a kind of broadband on training wheels," they predict that as broadband technology evolves during the coming years, its power to...
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- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
featured 3 keynotes, 6 panels, a networking lunch and cocktail hour. As thought leaders in marketing, our keynotes delivered powerful presentations about how their company’s execute a consumer-centric strategy: Michael Moynihan of LEGO...
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- Portrait Project
Meka Millstone
environment which they can extend into their personal lives. My wish is to inspire all those around me to be passionately involved in life. I hope to continue to energetically pursue my "passions" as: a motivational leader in retail, View Details
- March 2006
- Background Note
Influencing Customer Behavior in Service Operations
By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior...
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Keywords:
Customers;
Governance Controls;
Consumer Behavior;
Service Operations;
Emotions;
Motivation and Incentives;
Power and Influence;
Service Industry
Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
Representative Kevin Brady, a Republican from Texas and the House Ways and Means chairman, stated "our legislation transfers power from Washington back to the American people. We dismantle Obamacare's damaging taxes and mandates so...
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- 01 Sep 2011
- News
The City Solution
the C40 Cities Climate Leadership Group), Bloomberg sees cities as focal points in the struggle against global warming and climate change. Urban areas are now home to half the world’s population, consume half the world’s energy, and,...
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- Fast Answer
Black Business Leaders and Entrepreneurship
Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book)...
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- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke. View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government...
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- 01 Jun 2023
- News
Spray Canon
Deitch says that kind of support is still far from universal. Even with the rising values, there remain powers in the art world who are uninterested in the work of street and graffiti artists. “The support of some of the real art...
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- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off...
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- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of...
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Keywords:
by James Heskett
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector...
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Keywords:
by Staff
- 01 Jun 2014
- News
Ready for Takeoff
Santos-Dumont—not the Wright brothers—made the first manned flight in 1906.) Twenty years ago, this kind of consumer class would have been unthinkable. "In 1994, Brazil was really stuck in the mud," says Jorge Domínguez, Harvard's vice...
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- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
amount of control in structuring these online environments and we should use this power to meet social needs of those who cannot get them met elsewhere."
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- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
world, but “I went into energy at Enron. I thought Enron was innovative. The company used creative finance to bring power projects to life.” After Enron folded, Nisha continued her career in sustainable energy and infrastructure ventures....
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- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest...
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- 29 Mar 2016
- First Look
March 29, 2016
scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public...
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Keywords:
Sean Silverthorne