Consumer Health - Publications - Faculty & Research

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Frequently Asked Questions | HBS Online

moves beyond the spreadsheet and provides a hands-on approach for demystifying the data science ecosystem and making you a more conscientious consumer of information. Starting with the questions you need to ask when using data for... View Details

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Harvard Business School

IlliniCare Health in August 2017. Rashid is a pioneer in the Medicaid managed care landscape, helping to ensure there is access to quality and affordable health care to the “people most in need.” Before... View Details

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Citation

Educators

Purchase

11 Sep 2019
Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

medical care, a financial burden that forces some consumers to skip doses or forgo treatment. The US isn’t Germany While Germany's approach offers a relevant policy example, the country's health system... View Details

Keywords: by Danielle Kost; Health

08 Mar 2021
Blog Post

International Women's Day Featured Stories

School became the first school to reintegrate students and I personally was the first student on the ground, working in a relief COVID-hospital. I am grateful for the opportunity to serve my community and challenge the status quo to improve View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details

Keywords: by Carmen Nobel; Education

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

that are easier to specify: computer software (offline-to-online ratio $0.99); health and beauty products ($0.93); music/video products ($0.83); and books ($0.68). 3 Ample evidence suggests that current B2C sites are unable to... View Details

Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

especially from a consumer health and wellness standpoint. It's where we know the health care industry is moving. Q: Apple has always been known for innovative design. Have... View Details

Keywords: Re: Ryan L. Raffaelli; Health; Health; Health

16 Jul 2014
HBS Case

Marketing Obamacare

initial thinking, affordability of health care insurance proved to be the major driver of consumer thinking across all four segments and later became the consistent core of AccessHealth's message... View Details

Keywords: by Michael Blanding; Health

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details

Keywords: by Carmen Nobel; Health; Health

01 Dec 2014
News

Forecasting ’15

the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and... View Details

Keywords: Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services

05 Oct 2016
Research & Ideas

Why Don't More People Get Flu Shots at Work?

course of their lives,” Beshears says. “It’s not merely a matter of building it and then people will come. You actually need to place it right front and center. Otherwise it’s very easy for people to ignore.” Related Reading: The Business of Behavioral Economics Want... View Details

Keywords: by Roberta Holland; Health

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care... View Details

Keywords: by Manda Salls

03 Dec 2001
Research & Ideas

Healthcare Conference Looks At Ailing Industry

Conference, led by the HBS Health Industry Alumni Association, presented two days of provocative lectures, panel discussions, and case studies surrounding questions like: What's next for healthcare? And how should smart businesses... View Details

Keywords: by Martha Lagace; Health

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details

Keywords: by Danielle Kost; Retail

11 Aug 2014
HBS Case

The Business of Behavioral Economics

of these principles with individuals, can they be used by companies to help employees meet their health and other goals? Norton has been experimenting with one behavioral economic principle—social norming—in order to test incentives for... View Details

Keywords: by Michael Blanding; Health; Health

14 Dec 2020
Research & Ideas

What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?

approval. There won't be any issues with this,” to keep confidence among consumers. But consumers need to go in with eyes wide open and understand that this approval is not equal to an approval of a drug that had 36 months or more and... View Details

Keywords: by Danielle Kost; Health; Health

01 Jun 2020
News

The Network Effect

participate in clinical trials. On March 29, Kapoor and his wife devised a solution: WorldWithoutCOVID.org, a nonprofit public health initiative that connects medical researchers with willing volunteers. A longtime student of network... View Details

Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Ambulatory Health Care Services

21 Mar 2019
Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health

20 Jan 2015
News

Patient Medical Records, Pocket-sized

health care system. Bushkin’s unassuming item is MedKaz®, a 4-GB flash drive carried on a keychain or in a wallet that can hold a lifetime of medical records, giving patients control over their data and providing a full picture for... View Details

Keywords: Jennifer Myers; Ambulatory Health Care Services; Ambulatory Health Care Services

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