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  • All HBS Web  (899)
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    • News  (118)
    • Research  (669)
    • Events  (12)
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  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming... View Details
Keywords: by Thomas R. Eisenmann; Consumer Products; Consumer Products; Consumer Products
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2021
  • What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

current environment, CEOs need to continue to speak up and serve a role of accountability.” Patricia Caballero regards CEO activism as inevitable: “We have reached the point where CEO activism is part of our reality. Surveys show View Details
Keywords: by James Heskett
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

outside of the market, or having to engage in costly and risky strategic behavior. I'll draw on recent examples of market design ranging from labor markets for doctors and new economists, to kidney exchange, and school choice in New York... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2009
  • Research & Ideas

The Times Captures History of American Business

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never at rest—or at ease. A new... View Details
Keywords: by Martha Lagace; Journalism & News
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
  • 17 Apr 2012
  • First Look

First Look: April 17

the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both the print and digital versions... View Details
Keywords: Carmen Nobel
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

venture fund, you made an Option B choice at the time of the sale. And if you sold your stake in December 1999 and then sailed around the world or began work on a series of nonprofit ventures, you made an Option C View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

he faces the additional choice of whether to file for bankruptcy in the U.K. or in France, which take quite different approaches to restructuring troubled companies. Purchase this case:... View Details
Keywords: Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • 06 Mar 2012
  • First Look

First Look: March 6

  PublicationsStrength in Numbers: The Political Power of Weak Interests Author:Gunnar Trumbull Publication:Harvard University Press, forthcoming Abstract This book investigates the sources of interest group influence has on public policy. Trumbull argues that diffuse... View Details
Keywords: Sean Silverthorne
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

per consumer visit and 2) influencing stores' choices of strategic variables (e.g., pricing). We characterize the conditions under which there would be no role for search diversion as a strategic instrument... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

investors speculate, even mild diagnostic distortions generate substantial bubbles. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55653 Relative Performance Transparency: Effects on Sustainable Choices By: Buell,... View Details
Keywords: Dina Gerdeman
  • 24 Sep 2020
  • Research & Ideas

Financial Meltdowns Are More Predictable Than We Thought

Are financial crises predictable? Former United States Federal Reserve Chair Ben S. Bernanke has had his doubts. Economics can show policymakers “precisely why the choices they made in the past were wrong,” he told Princeton University... View Details
Keywords: by Danielle Kost; Financial Services
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition... View Details
Keywords: Martha Lagace
  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

are relevant to strategic choice, as well as how our model complements both other theories of choice that view the role of experience as central and recent work in population ecology that emphasizes cognitive processes. Download the... View Details
Keywords: Sean Silverthorne
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