Publications
Publications
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(2,561)
- Faculty Publications (609)
- August 1991
- Case
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (Condensed)
Keywords: Construction Industry
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
- January 1991
- Teaching Note
Honeywell, Inc.: International Organization for Commercial Avionics (A) and (B), Teaching Note
- October 1990
- Case
Manufacturers Hanover Corp.: Customer Profitability Report
By: Robert S. Kaplan
Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
- October 1989 (Revised May 1998)
- Teaching Note
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note
By: David B. Yoffie
Teaching Note for (9-391-106) and (9-390-001). View Details
- August 1989
- Background Note
Note on Commercial Space Leases
By: William J. Poorvu and Donald A. Brown
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
- September 1988 (Revised November 1989)
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (A)
Keywords: Air Transportation Industry
- September 1988
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (B)
- June 1988
- Teaching Note
Regulation and Competition in Commercial Banking, Teaching Note
- November–December 1987
- Article
Commercial Banks: Taking Shape for Turbulent Times
By: D. B. Crane and R. G. Eccles
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
- February 1987 (Revised December 1992)
- Case
Honeywell Commercial Aviation Division (B)
By: Michael Beer
Keywords: Air Transportation Industry
- February 1987 (Revised December 1992)
- Case
Honeywell Commercial Aviation Division (C)
By: Michael Beer
Keywords: Aerospace Industry
- February 1987 (Revised December 1992)
- Case
Honeywell Commercial Aviation Division (A)
By: Michael Beer
Keywords: Aerospace Industry
- October 1986 (Revised August 2015)
- Case
Advanced Medical Technology Corporation
By: Thomas R. Piper and Steven Rogers
A loan officer must decide whether to lend $8 million to a rapidly growing high technology company. The company has had a series of relationships with three other banks. Reports from loan officers at these banks are mixed and raise questions as to the ease with which a... View Details