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Show Results For
- All HBS Web
(1,162)
- People (2)
- News (239)
- Research (669)
- Events (5)
- Multimedia (2)
- Faculty Publications (296)
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
Keywords: by Danielle Kost
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Sep 2014
- News
All For One
needed the marketing teams—which were spread out over 154 countries—to align themselves around a common goal and develop more collaborative ways of working. De Meo brought colleagues from all over the world... View Details
- 27 Mar 2019
- Cold Call Podcast
Will Startup Fishbowl Become the Social Media App for Your Industry?
- Student-Faculty-Profile
Grant Donnelly & Michael Norton
and trash bins. People who use these bins also feel happier compared to those who don't, and they feel closer to the people they imagine being recipients of their unwanted items. The collaborative process Grant: When coming to HBS, I... View Details
- July – August 2010
- Article
Vision Statement: Mapping the Social Internet
By: Mikolaj Jan Piskorski and Tommy McCall
Fresh data on internet user behaviors around the globe show an East-West divide. View Details
Piskorski, Mikolaj Jan, and Tommy McCall. "Vision Statement: Mapping the Social Internet." Harvard Business Review 88, nos. 7-8 (July–August 2010).
History's Guiding Light
understanding of technology/digital issues in the global economy. Despite the perceived “newness” of the field, I became captivated by the abundance of historical analogs to the important global technology trends we are seeing today. The Creating Emerging View Details
- 01 Mar 2007
- News
Private Equity under Investigation
collaborative practices constituted an anticompetitive conspiracy. The judge observed that activities the government depicted as nefarious were “nothing more nor less than a gradual, natural, and normal growth or evolution by which an... View Details
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
pathway to entrepreneurship. These innovations feed into companies being formed as well. What’s happened in the last 15 years is that users can collaborate and form communities and amplify their innovation processes. That’s the new thing... View Details
Keywords: by Dina Gerdeman
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
Under chief economist Pat Bajari, Amazon has hired more than 150 PhD economists in five years. He’s also cornered the market on what might be called “rookie economists” just out of school. That crowns Amazon the largest employer of tech... View Details
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
another potential peril of referral-based hiring. Beyond ending up with a homogenous workforce, managers who hire candidates who already know other employees might have to work harder to get these candidates to collaborate with people... View Details
Keywords: by Danielle Kost
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- August 2010 (Revised July 2012)
- Case
Cork'd: Building a Social Network for Wine Lovers
Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details
Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry
Coles, Peter. "Cork'd: Building a Social Network for Wine Lovers." Harvard Business School Case 911-026, August 2010. (Revised July 2012.)
- 01 Jun 2008
- News
Goldman Supports Case Method
from top business schools in emerging markets in 2000. Since then, more than 1,000 faculty from Latin America, China, Africa, and Central Europe have participated. Goldman’s support is part of its 10,000 Women initiative, which aims to... View Details
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
- Web
The Green Industrial Strategy Project | Institute for Business in Global Society
collaboration between the Institute for Business in Global Society (BiGS) at Harvard Business School and the Berkeley Economy and Society Initiative (BESI) at UC Berkeley, with support from the Center for Innovation and Sustainability in... View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook, Path, and Zynga help us... View Details
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)