Publications

Web

Leadership Fellows | Social Enterprise | Harvard Business School

beyond the Fellowship year; others participate in the program over multiple years or pursue other channels of MBA recruiting to meet their ongoing talent needs. Apply for a Leadership Fellow Partners & Fellows Organizations and students... View Details

20 Apr 2009
Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya

07 Feb 2008
Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services

Web

Technology & Innovation - Faculty & Research

half of sales, but outsourcing customer engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ;... View Details

23 Aug 2011
First Look

First Look: August 23

PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details

Keywords: Sean Silverthorne

01 Nov 2012
HBS Seminar

Joel Waldfogel, University of Minnesota

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

success alone. In a country where one-third of the population lives beneath the poverty line, he is an advocate of political and economic reform and a champion of investing in the bottom of the business pyramid. "I believe business should View Details

21 Feb 2018
Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

these additional terminations are wise choices, but it helps to illustrate how the disclosure channel has a meaningful impact on competition and many millions of dollars of R&D investment decisions.” “People in the industry say, ‘Yes,... View Details

Keywords: by Rachel Layne; Pharmaceutical; Health

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. Jones Abstract—This article engages in a methodological... View Details

Keywords: Dina Gerdeman

2010
Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons

To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details

Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy

Find at Harvard

January 1994 (Revised November 2002)
Case

Wal-Mart Stores, Inc.

By: Stephen P. Bradley and Pankaj Ghemawat

Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details

Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to understand what it will take for... View Details

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

has also become a crucial channel for news organizations, who must compete for engagement to grow their audiences. In their new paper, Left- and Right-Leaning News Organizations’ Negative Tweets Are More Likely to Be Shared, Goldenberg,... View Details

Keywords: by Kristen Senz; Media & Broadcasting

01 Jun 2023
News

Pet Project

Maev recently launched an Amazon option for one-off orders (as opposed to Maev’s subscription plan), with the strategy of using Amazon as an awareness channel rather than for actual distribution. But how should the entrepreneur think... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry