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  • All HBS Web  (1,475)
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  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • Web

Leadership Fellows | Social Enterprise | Harvard Business School

beyond the Fellowship year; others participate in the program over multiple years or pursue other channels of MBA recruiting to meet their ongoing talent needs. Apply for a Leadership Fellow Partners & Fellows Organizations and students... View Details
  • 20 Apr 2009
  • Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • 07 Feb 2008
  • Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services
  • Web

Technology & Innovation - Faculty & Research

half of sales, but outsourcing customer engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ;... View Details
  • 23 Aug 2011
  • First Look

First Look: August 23

  PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2012
  • HBS Seminar

Joel Waldfogel, University of Minnesota

  • 01 Jan 2007
  • News

Jaime Augusto Zobel de Ayala, MBA 1987

success alone. In a country where one-third of the population lives beneath the poverty line, he is an advocate of political and economic reform and a champion of investing in the bottom of the business pyramid. "I believe business should View Details
  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

these additional terminations are wise choices, but it helps to illustrate how the disclosure channel has a meaningful impact on competition and many millions of dollars of R&D investment decisions.” “People in the industry say, ‘Yes,... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. Jones Abstract—This article engages in a methodological... View Details
Keywords: Dina Gerdeman
  • 2010
  • Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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Simons, Robert L. Seven Strategy Questions: A Simple Approach for Better Execution. Harvard Business Review Press, 2010.
  • January 1994 (Revised November 2002)
  • Case

Wal-Mart Stores, Inc.

By: Stephen P. Bradley and Pankaj Ghemawat
Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details
Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology
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Bradley, Stephen P., and Pankaj Ghemawat. "Wal-Mart Stores, Inc." Harvard Business School Case 794-024, January 1994. (Revised November 2002.)
  • 09 Feb 2023
  • Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to understand what it will take for... View Details
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

has also become a crucial channel for news organizations, who must compete for engagement to grow their audiences. In their new paper, Left- and Right-Leaning News Organizations’ Negative Tweets Are More Likely to Be Shared, Goldenberg,... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 01 Jun 2023
  • News

Pet Project

Maev recently launched an Amazon option for one-off orders (as opposed to Maev’s subscription plan), with the strategy of using Amazon as an awareness channel rather than for actual distribution. But how should the entrepreneur think... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 18 Sep 2012
  • First Look

First Look: September 18

  PublicationsSidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan Authors:Francesca Gino Publication:Harvard Business Review Press, forthcoming Abstract You may not realize it but simple, irrelevant factors can have profound consequences on... View Details
Keywords: Sean Silverthorne
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