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  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • 01 Jan 2007
  • News

Jaime Augusto Zobel de Ayala, MBA 1987

success alone. In a country where one-third of the population lives beneath the poverty line, he is an advocate of political and economic reform and a champion of investing in the bottom of the business pyramid. "I believe business should View Details
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel that can successfully acquire, retain, and serve customers,... View Details
Keywords: by HBS Working Knowledge
  • 23 Aug 2011
  • First Look

First Look: August 23

  PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2012
  • HBS Seminar

Joel Waldfogel, University of Minnesota

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • January 1994 (Revised November 2002)
  • Case

Wal-Mart Stores, Inc.

By: Stephen P. Bradley and Pankaj Ghemawat
Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details
Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology
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Bradley, Stephen P., and Pankaj Ghemawat. "Wal-Mart Stores, Inc." Harvard Business School Case 794-024, January 1994. (Revised November 2002.)
  • 01 Feb 2013
  • Working Paper Summaries

Dollar Funding and the Lending Behavior of Global Banks

Keywords: by Victoria Ivashina, David S. Scharfstein & Jeremy C. Stein; Financial Services
  • 20 Apr 2009
  • Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker
  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • 07 Feb 2008
  • Working Paper Summaries

Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

has also become a crucial channel for news organizations, who must compete for engagement to grow their audiences. In their new paper, Left- and Right-Leaning News Organizations’ Negative Tweets Are More Likely to Be Shared, Goldenberg,... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 18 Sep 2012
  • First Look

First Look: September 18

  PublicationsSidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan Authors:Francesca Gino Publication:Harvard Business Review Press, forthcoming Abstract You may not realize it but simple, irrelevant factors can have profound consequences on... View Details
Keywords: Sean Silverthorne
  • Research Summary

Vicarious Learning in Organizations

To advance the study of how individuals learn through their interactions with others, Professor Myers has adopted a vicarious learning theory lens. Vicarious learning allows individuals to learn from the outcomes of others’ experiences, rather than solely their own... View Details

Keywords: Learning And Development; Learning; Health Industry
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

singer of U2, to announce a partnership to channel proceeds from holiday beverage sales to the Global Fund in support of AIDS relief programs in Africa. The New Orleans conference was a turning point for Starbucks; in the... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. Jones Abstract—This article engages in a methodological... View Details
Keywords: Dina Gerdeman
  • 2010
  • Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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Simons, Robert L. Seven Strategy Questions: A Simple Approach for Better Execution. Harvard Business Review Press, 2010.
  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

these additional terminations are wise choices, but it helps to illustrate how the disclosure channel has a meaningful impact on competition and many millions of dollars of R&D investment decisions.” “People in the industry say, ‘Yes,... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and getting product through the... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
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