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  • October 1999 (Revised September 2005)
  • Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
Related
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

School Professor Rembrand M. Koning. Like party guests who refuse to mingle, entrepreneurs tend to gravitate toward people they already know at these programs, especially if they participate as a team, diminishing the learning potential. “These institutions may be... View Details
Keywords: by Danielle Kost
  • 04 Dec 2000
  • What Do You Think?

Have We Overdone Deregulation and Privatization?

selective increases in capacity, new approaches to managing consumption, and increased merger and acquisition activity, with attendant realization of synergies and lower costs (Jill Feblowitz), and (3) has delivered on its promise of... View Details
Keywords: by James Heskett
  • August 1991 (Revised September 1994)
  • Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
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  • January 2021
  • Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane
Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details
Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry
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  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see... View Details
Keywords: by Sean Silverthorne
  • 19 Jan 2016
  • First Look

January 19, 2016

forthcoming Cambridge, MA: MIT Press Revolutionizing Innovation: Users, Communities, and Open Innovation By: Harhoff, Dietmar, and Karim R. Lakhani, eds. Abstract—The last two decades have witnessed an extraordinary growth of new models of View Details
Keywords: Sean Silverthorne
  • 06 Sep 2016
  • First Look

September 6, 2016

share price, (2) where announced earnings are particularly likely to be an important source of information about managerial ability and effort, and (3) before the implementation of Sarbanes-Oxley made opportunistic earnings management... View Details
Keywords: Carmen Nobel
  • November 2000
  • Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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  • 07 Mar 2013
  • Research & Ideas

Video: Harvard Business School at the Kumbh Mela

by looking out that far. When you start with a blank page more than a decade hence, you need to analyze how the next Allahabad Kumbh Mela city will be laid out. Will all of the elements be in the same or different locations, depending on the new View Details
Keywords: by Jim Aisner; Construction; Real Estate
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

everybody is getting into the cosmetic business.— Tyler Morse, Bliss "We'll know exactly what brands are performing well, exactly what sizes are selling," she said. Instant Feedback Morse said controlling a retail channel is a... View Details
Keywords: by Julie Jette; Consumer Products
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Innovation and Invention; Marketing Strategy; Product Design; Product Development; Strategy; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

Many deliver disappointing performances. Companies can avoid this scenario, contends Joseph Bower in The CEO Within. Drawing on a decade's research (including interviews with leading CEOs) and experience managing the succession process,... View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
Keywords: by Raymond Burke; Retail
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

than corporate managers who are trying to move money from "cash cows" to "growth businesses." Q: It sounds like supermarkets and chain stores are starting to dominate wine distribution—Costco is one of the largest wine... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

their perspectives on the bill and its key provisions. Their opinions range from calling it a major step forward to concern that it will actually raise the risk to the system. Robert Steven Kaplan, Professor Of Management Practice:... View Details
Keywords: by Staff
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

published by the Academy of Management (August, 2005) as part of its Best Paper Proceedings. Her research on how young firms grow is based on data looking at new advertising agencies in New York and Chicago from 1977 to 1985. In this... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

private sectors. We know that if you can build what the authors of that chapter call an innovative ecosystem, it appears to really accelerate innovation in very productive ways. What's striking about energy innovation to date is that a lot of it has been View Details
Keywords: by Julia Hanna; Energy; Utilities

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