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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 05 Sep 2014
- News
Keeping Education in Check
help of a PR company hired by Berman. Their campaign worked. Other charities popped up as a result of Chess for Change. Moves for Life now coaches more than 12,000 students a week in South Africa. ChessKIDS Academy is also coaching 12,000... View Details
Keywords: Maureen Harmon
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
150 other companies in signing a Human Rights Campaign letter opposing the legislation. He decided to make no public statements to support or reject the governor’s expected signature of the bill—that is, until Disney’s annual meeting with... View Details
Keywords: by James Heskett
- 01 Jun 2013
- News
Building a Better Brazil
INVESTING IN BRAZIL: A gift from André Esteves (pictured here with wife Lilian) will improve an Executive Education residence hall—a space increasingly used by program participants from Brazil. This past spring, three separate donors offered substantial contributions... View Details
- 15 Sep 2022
- Blog Post
6 Things to Know About Sustainability at HBS
through a number of projects and sustainability campaigns held throughout the year. Past SSA projects have ranged from the beehives (see below!) to assessing how well sustainability concepts are integrated into the first year’s curriculum... View Details
- Web
U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business overseas. Given the field's... View Details
Keywords: by Carla Tishler
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 11 Mar 2024
- News
In Harmony
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details
Keywords: by Martha Lagace
- 01 Sep 2005
- News
Gifts Create Frist Financial Aid Fund
contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’ sons, Tommy and Billy, work at... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old Spice View Details
- September 2014
- Case
Havas: Change Faster
By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
O'Donnell spends almost half his time on philanthropic matters, especially The Joey Fund, which supports cystic fibrosis research and is named after his son, who died from the disease in 1986 at age 12. Although he is now chairman of the national Cystic Fibrosis... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
two-week program and the two weeks that followed. “We have to make [an incentive] really salient to employees so they actually use it,” John says. Cash is not always king This combination of incentives with a low-touch outreach campaign... View Details
Keywords: by Scott Van Voorhis
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
company and social impact accelerator adept at organizing campaigns through social media. “I chose these founders for their differences from one another,” Kanter says. “But then I saw how many similarities there were in their struggles... View Details
Keywords: by Carolyn DiPaolo
- 01 Oct 1999
- News
Eight Among Many: Alfred A. Checchi
"and I had always intended to go into public service. In fact, I enrolled at HBS to learn leadership skills to that end." Although his gubernatorial campaign was ultimately unsuccessful, Checchi was able to raise issues he feels are... View Details
Keywords: Garry Emmons
- October 2021 (Revised June 2022)
- Case
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
- February 2017
- Supplement
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia