Campaigns - Publications - Faculty & Research

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

05 Sep 2014
News

Keeping Education in Check

help of a PR company hired by Berman. Their campaign worked. Other charities popped up as a result of Chess for Change. Moves for Life now coaches more than 12,000 students a week in South Africa. ChessKIDS Academy is also coaching 12,000... View Details

Keywords: Maureen Harmon

Web

Joseph J. O'Donnell, MBA 1971

O'Donnell spends almost half his time on philanthropic matters, especially The Joey Fund, which supports cystic fibrosis research and is named after his son, who died from the disease in 1986 at age 12. Although he is now chairman of the national Cystic Fibrosis... View Details

February 2017
Supplement

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details

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01 Jun 2013
News

Building a Better Brazil

INVESTING IN BRAZIL: A gift from André Esteves (pictured here with wife Lilian) will improve an Executive Education residence hall—a space increasingly used by program participants from Brazil. This past spring, three separate donors offered substantial contributions... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business overseas. Given the field's... View Details

Keywords: by Carla Tishler

Web

A Tradition of Philanthropy - Alumni

technology within the Aldrich classrooms. 2000-2005 The Campaign for Harvard Business School provides critical support for financial aid, research, faculty development, technology, and campus renewal. Under the leadership of by C. D.... View Details

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

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07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details

Keywords: by Martha Lagace

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

01 Sep 2005
News

Gifts Create Frist Financial Aid Fund

contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’ sons, Tommy and Billy, work at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Sep 2013
News

Dynamic Duo

Steve Pagliuca and Judy Pagliuca New HBS Fund Chairs Steve Pagliuca (MBA 1982) and Judy Pagliuca (MBA 1983) know the importance of giving back. Steve, a managing director of Bain Capital and co-owner of the Boston Celtics, serves as a trustee for the Bain Capital... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

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06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

company and social impact accelerator adept at organizing campaigns through social media. “I chose these founders for their differences from one another,” Kanter says. “But then I saw how many similarities there were in their struggles... View Details

Keywords: by Carolyn DiPaolo

Profile

Sergio Velasquez-Terjesen

Australia, but he seized an opportunity to change the culture of ConocoPhillips itself, becoming the co-founder of the company's first LGBT employee group. Over the course of four years, Sergio and his colleagues moved ConocoPhillips' Human Rights View Details

Keywords: Manufacturing/Energy; Consulting

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

wives, believing such campaigns would not be cost effective. As Wosinska put the problem: "How does a pharma talk to barbers?" In the end, first-year sales beat internal estimates, thanks to pent-up demand. Propecia is now a... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details

Keywords: by Carmen Nobel

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details