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    Christina M. Wallace

    A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

    Keywords: arts; venture capital industry; consumer products; service industry; internet

      Martin A. Sinozich

      Martin Sinozich is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in both MBA and Executive Education programs.  For first-year MBAs, Martin teaches in Field Global Immersion, a required course that... View Details

      • 11 Apr 2011
      • Lessons from the Classroom

      Teaching a ‘Lean Startup’ Strategy

      doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
      Keywords: by Carmen Nobel; Technology; Computer
      • 27 Jun 2025
      • Video

      Build What's Next: Inside the MS/MBA Engineering Sciences Program

      • March 2015 (Revised September 2016)
      • Case

      Terrapin Laboratory

      By: Richard G. Hamermesh and Joseph B. Fuller
      Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details
      Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry
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      • 26 Aug 2013
      • Lessons from the Classroom

      Built for Global Competition from the Start

      Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires... View Details
      Keywords: by Kim Girard; Education
      • 19 Feb 2015
      • News

      ‘Piggybackers’ Hitch Themselves to Airbnb, Uber

      • January 2025
      • Case

      AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
      Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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      • 29 Sep 2021
      • Research & Ideas

      For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

      out of cash before solving the problem, Harvard Business School researchers write in Entrepreneurial Learning and Strategic Foresight, recently published in the Strategic Management Journal. For startups... View Details
      Keywords: by Rachel Layne
      • November 2022
      • Case

      Ajax Health: A New Model for Medical Technology Innovation

      By: Regina E. Herzlinger and Ben Creo
      This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
      Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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      • January 2019 (Revised July 2021)
      • Case

      Analytical Space: The Next Frontier?

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
      With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
      Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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        Mark N. Roberge

        Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School.  He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the... View Details

        • 21 Mar 2025
        • Video

        New Venture Competition: The Entrepreneurial Journey

        • July 2020
        • Case

        Amanda and Kristen: Mented Cosmetics

        By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
        The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
        Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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        • 15 Jun 2016
        • Research & Ideas

        These VC Partners May Make Your Firm Less Innovative

        You don’t know what you don’t know—and almost by definition new entrepreneurial ventures need a helping hand from established partners if they hope to succeed. “Startups suffer from what researchers call ‘liability of newness,’” says Harvard View Details
        Keywords: by Michael Blanding; Financial Services; Banking
        • September 2023
        • Case

        DocSend: A Path off the Plateau?

        By: Thomas R. Eisenmann and Jeffrey Huizinga
        Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details
        Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry
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        • 20 Jan 2016
        • Working Paper Summaries

        The Bright Side of Patents

        Keywords: by Joan Farre-Mensa, Deepak Hegde & Alexander Ljungqvist; Technology; Manufacturing
        • 01 Mar 2017
        • News

        Uber CEO Apologizes Over Video Of Dispute With Driver

        • November 2018
        • Case

        Yatooq: Longing for Arabic Coffee

        By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy
        As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details
        Keywords: Entrepreneurial Sales; Entrepreneurial Selling; Entrepreneurial Marketing; Barrier To Entry; Business Start-ups; Yatooq; Entrepreneurship; Private Sector; For-Profit Firms; Business Strategy; Patents; Business Startups; Strategic Planning; Competitive Strategy; Adaptation; Corporate Entrepreneurship; Corporate Strategy; Food and Beverage Industry; Saudi Arabia; Asia
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        • August 2023 (Revised February 2024)
        • Case

        DexAI

        By: Jo Tango and Christina Wallace
        During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details
        Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements
        Related