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  • All HBS Web  (1,768)
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  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

YouTube and creators’ sites. On the surface, YouTube’s business model appears to be the work of genius. But it has posed problems. One problem was lack of profitability. Wojcicki, who got to know Google’s founders when she leased her... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

superior to those with darker skin colors, are marketers crossing a line? Cream makers say they are merely meeting a market need, but social activists argue that these companies have an ethical responsibility to avoid marketing products... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • March 2025
  • Case

Metaphysic AI: Rethinking the Value of Human Expertise

By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Technology Industry
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Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
  • 14 Apr 2022
  • Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

innovation. Organizations consistently applied new metrics to measure performance but used activity and time logged into systems to proxy for the actual value. Forging a new, better workplace Businesses are only as good as their people,... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details
Keywords: by Martha Lagace
  • March 2001 (Revised December 2007)
  • Case

Katharine Graham

By: Kathleen L. McGinn, Lisa M. Gunther and Dina R. Pradel
Details the career of Katharine Graham of the Washington Post Co., a pioneer in her field and one of the first high-profile women to lead a major public company. Her story is a unique example of how power and expertise are built over time, and differs from those of... View Details
Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Personal Development and Career; Power and Influence; Social and Collaborative Networks; Journalism and News Industry
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McGinn, Kathleen L., Lisa M. Gunther, and Dina R. Pradel. "Katharine Graham." Harvard Business School Case 801-276, March 2001. (Revised December 2007.)
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
  • December 2016
  • Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Ethics; Marketing Reference Programs
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Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Management Science 62, no. 12 (December 2016): 3412–3427.
  • October 1984 (Revised March 1999)
  • Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details
Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)
  • June 10, 2021
  • Article

How to Be a Purpose-Driven Leader in a Capitalist World

By: Celia Bravard, John Pontillo and Andrew J. Hoffman
Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system... View Details
Keywords: Values and Beliefs; Mission and Purpose; Social Issues; Power and Influence; Social and Collaborative Networks; Opportunities
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Bravard, Celia, John Pontillo, and Andrew J. Hoffman. "How to Be a Purpose-Driven Leader in a Capitalist World." Harvard Business Review (website) (June 10, 2021).
  • 20 Sep 2022
  • Research & Ideas

How Partisan Politics Play Out in American Boardrooms

result. The findings by Harvard Business School Associate Professor Elisabeth Kempf come at a time of heightened political discord and polarization among Americans. The research sheds new light on how the same dynamics are unfolding in... View Details
Keywords: by Pamela Reynolds
  • 20 Jul 2010
  • First Look

First Look: July 20

supplement:http://cb.hbsp.harvard.edu/cb/product/110004-PDF-ENG The LCA Ethics Lens Sandra J. SucherHarvard Business School Note 610-050 A practical framework for evaluating the View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

Financing Constraints, and Entrepreneurship Authors:William R. Kerr and Ramana Nanda Abstract We study how US branch-banking deregulations affected the entry and exit of firms in the non-financial sector using establishment-level data from the US Census Bureau's... View Details
Keywords: Martha Lagace
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data. Purchase this case:https://hbsp.harvard.edu/product/919403-PDF-ENG Harvard Business School Case 319-030... View Details
Keywords: Dina Gerdeman
  • 07 Sep 2010
  • Research & Ideas

Mindful Leadership: When East Meets West

Asian beliefs, philosophies, and practices are influencing everything from the way we treat the ill to how we make cars. Now, a Harvard Business School professor is looking to the East as a model for developing strong View Details
Keywords: by Sean Silverthorne
  • 2014
  • Working Paper

Firm Competitiveness and Detection of Bribery

By: George Serafeim
Using survey data from firms around the world I analyze how detection of bribery has impacted a firm's competitiveness over the past year. Managers report that the most significant impact was on employee morale, followed by business relations, and then reputation and... View Details
Keywords: Competitiveness; Corruption; Bribery; Employee Engagement; Reputation; Regulation; Competition; Crime and Corruption; Ethics; Performance
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Serafeim, George. "Firm Competitiveness and Detection of Bribery." Harvard Business School Working Paper, No. 14-012, July 2013. (Revised February 2014, April 2014.)
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

and ultimately an excellent journey to learning effective leadership skills in The Adventures of an IT Leader (Harvard Business Press). According to the novel's creators, a fictional approach allowed them to blend real-life incidents they... View Details
Keywords: by Martha Lagace
  • 03 Dec 2014
  • What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

Summing Up Can the Brilliance of the "Jerk" Be Tapped? The best business problem cases are those that divide a class into groups making two or more persuasive arguments. The questions of whether or not and how to make... View Details
Keywords: by James Heskett
  • August 2011
  • Supplement

Interview with Raj Datta, Former Chief Knowledge Officer of MindTree

By: David A. Garvin
MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collborative communities, and its strong culture and values. The CEO has a set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must... View Details
Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India
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Garvin, David A. "Interview with Raj Datta, Former Chief Knowledge Officer of MindTree." Harvard Business School Video Supplement 312-704, August 2011.
  • January 2023 (Revised June 2024)
  • Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
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Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
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