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Show Results For
- All HBS Web
(1,105)
- People (2)
- News (269)
- Research (638)
- Multimedia (1)
- Faculty Publications (256)
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- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details
Keywords: Re: Boris Groysberg
- 10 Mar 2015
- First Look
First Look: March 10
solely on the merits of its strategic value to Oasys. He was forced to evaluate the strategic benefit alongside the likelihood of actually closing a deal, the specific terms of each deal, and especially the speed with which a deal could... View Details
Keywords: Carmen Nobel
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
really like niche products much. Elberse outlines the implications of her research for producers and retailers, and offers strategic advice to both groups. Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers'... View Details
Keywords: Martha Lagace
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and View Details
Keywords: by HBS News
- 07 Oct 2008
- First Look
First Look: October 7, 2008
overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs.... View Details
Keywords: Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it... View Details
Keywords: Martha Lagace
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
their current values-has been on the ascent. This marks a major departure from the centuries-old tradition of keeping books at historical cost. It also has implications across the world of business, because the accounting basis-whether fair View Details
Keywords: Sean Silverthorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their View Details
Keywords: Martha Lagace
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
straightforward considerations are best answered in the conscious portion of the brain, presumably after considerable conscious thought. Work in neuro marketing at Ludwig-Maximilians University in Munich now claims that strong brands... View Details
Keywords: by Jim Heskett
- 10 Aug 2010
- First Look
First Look: August 10
in an environment in which consumers disseminate content without the assistance, or approval, of gatekeepers. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510064-PDF-ENG Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): View Details
Keywords: Martha Lagace
- 20 Jan 2015
- First Look
First Look: January 20
rededicating themselves to improving the value they deliver to their patients: better outcomes and lower costs. Time-driven activity-based costing offers the potential for clinicians to redesign their care processes toward that end. This... View Details
Keywords: Sean Silverthorne
- 26 Jul 2011
- First Look
First Look: July 26
and benefits and that bundled legislation is valued more than the sum of its parts. Study 2 shows this finding stems from a diminished focus on losses and heightened focus on gains. Study 3 extends our findings to policies involving costs... View Details
Keywords: Sean Silverthorne
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
might be appropriate to redesign (“refactor”) a system, to reduce what has been called “architectural debt.” Unfortunately, we lack robust data by which to evaluate the relationship between architectural design choices and system maintenance costs, and hence to predict... View Details
Keywords: Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
your network” imperative that we address in Being the Boss is becoming as important to being a great leader as managing your team. C-suite executives tell us it is no longer enough to just be a value creator—that is, someone who is... View Details
Keywords: by Martha Lagace
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details
Keywords: by Hilah Geer
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating... View Details
Keywords: Martha Lagace