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Show Results For
- All HBS Web
(1,031)
- People (2)
- News (270)
- Research (651)
- Multimedia (1)
- Faculty Publications (252)
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
10% more agree to peace when it is proposed by a civilian community member rather than the enemy or an armed actor. Beyond the theoretical value of this result for understanding reactions to violence among communities and individuals, it... View Details
Keywords: Carmen Nobel
- November 2019 (Revised September 2022)
- Case
TripAdvisor: An Itinerary for Growth
By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt,... View Details
Keywords: by Working Knowledge editors
- 01 Mar 2004
- News
Toy Story
care about the brand and are good ambassadors. They can explain the product and convey the value of it.” (See sidebar, page 36.) Without these ambassadors, he observes, it is harder for people to see the... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Challenges, Part II Incumbent Responses Featured Exercises Evaluate innovations and challenges faced by DTC and legacy brands across the value chain Assess legacy companies’ responses to DTC View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
concerned about what I should do with my life. I knew I wanted a career in business, but it wasn't until I was at HBS that I grasped that business could be a force for good in society. We were constantly reminded of the importance of moral View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch
- Web
Online Entrepreneurial Marketing Course | HBS Online
POEM Show Hide Details Concepts Crafting an Effective Brand Storytelling with Media Community, PLG, Distribution, and Pricing Featured Exercises Explore brand development exercises to understand the View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can... View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
OrganizationPaul Coz, Vice President Human Resources, Gorton's Seafoods Describe your organization in three to five sentences.Gorton's, America's iconic seafood company, is the category leader in frozen, value added seafood, providing... View Details
Keywords: Consumer Products / Retail
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani launched the country's first... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details
- Web
Teams | New Venture Competition
Teams Business Track Winners, 2025 Argus Systems Lisa Yan (MBA 2025), Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025), Fenil Desai Business Track Runner-Up Redefining the Hydrogen... View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
competitive position as important factors in determining how management might respond to NGOs. Do have you any recommendations for managers in determining the relative value of each factor? Spar: Firms need to understand their own... View Details
Keywords: by Cynthia Churchwell
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
1973) (CreateSpace Independent Publishing Platform) The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value by John Sviokla (MBA 1983) and Mitch Cohen (Portfolio) Looking at self-made billionaires like Steve Jobs and... View Details
- 13 Jul 2010
- First Look
First Look: July 13
choose the platform with a restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace