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  • February 2021 (Revised May 2021)
  • Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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  • October 2003 (Revised April 2005)
  • Case

Innovation Corrupted: The Rise and Fall of Enron

By: Malcolm S. Salter
Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details
Keywords: Business Model; Behavior; Governing and Advisory Boards; Success; Transformation; Failure; Business Processes; Energy Industry; United States
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  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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  • May 2010
  • Supplement

Tremblant Capital Group Exhibits (CW)

By: Robin Greenwood
Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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  • Web

Marketing - Doctoral

field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
  • October 14, 2019
  • Article

The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions

By: Ethan Bernstein and Ben Waber
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and... View Details
Keywords: Buildings and Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design
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  • Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Dickson published Counseling in an Organization , which revisited lessons gained from the experiments. Roethlisberger described “the Hawthorne effect” as the phenomenon in which subjects in behavioral studies View Details
  • 08 Feb 2012
  • Working Paper Summaries

Team Scaffolds: How Minimal In-Group Structures Support Fast-Paced Teaming

Keywords: by Melissa A. Valentine & Amy C. Edmondson
  • Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align... View Details
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

and reward ideas in a group. The research team compared the behavior of two groups that had free-form discussions in response to questions that varied in the amount of “maleness” of the topic. In one group, the gender of each participant... View Details
Keywords: by Dina Gerdeman
  • October 2004 (Revised July 2005)
  • Case

Kinetic Concepts, Inc.

By: Jay W. Lorsch, Dwight B. Crane and Ashley Robertson
Raises issues about how the nature and function of a board changes as a company moves from ownership by its employees, including the founder, to ownership by a private equity firm, Fremont Partners, culminating in a highly successful IPO. Gives students the opportunity... View Details
Keywords: Private Equity; Governing and Advisory Boards; Initial Public Offering; Behavior; Organizations; Employee Ownership; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; United States
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  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

professor of organizational behavior and human resource management at the University of Toronto Mississauga; András Tilcsik, assistant professor of strategic management at the University of Toronto; and Sora Jun, a doctoral candidate at... View Details
Keywords: by Dina Gerdeman
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

understand which data is relevant. On average, our study found that only about 20 percent of data in any given industry is material from an investment standpoint. That has huge implications in terms of the signal-to-noise ratio. For example, climate View Details
Keywords: Re: George Serafeim
  • 14 Jun 2023
  • Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

it isn’t. But learning behaviors are usually discretionary, somewhat effortful, and potentially embarrassing. They bring interpersonal risk. Saying, ‘I need help. I’m not sure what to do here,’ is a learning behavior,’” Edmondson... View Details
Keywords: by Kara Baskin
  • 23 Jul 2021
  • Blog Post

Trends in Consumer Products

show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying very close to the consumer. They... View Details
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

fostered “know-it-alls vs. learn-it-alls,” practiced “accountability that trumped everything,” and in which “hierarchy and pecking order had taken control.” The process of changing that culture involved a classic effort to identify and... View Details
Keywords: by James Heskett
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and View Details
Keywords: by Avery Forman
  • 08 Dec 2015
  • First Look

December 8, 2015

that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration. Public health will become a mainstream concern Leslie K. John: Healthy hygience habits will finally stick One consistent finding from our research on health View Details
Keywords: by Danielle Kost