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Show Results For
- All HBS Web
(3,195)
- News (1,073)
- Research (1,929)
- Events (20)
- Multimedia (20)
- Faculty Publications (887)
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 01 Dec 2003
- News
HIV/AIDS and Business
“It’s making corporations question the boundaries of who and what they are accountable for in their communities.” Barrett presented guidelines for cross-sector partnerships to fight the epidemic at “HIV/AIDS... View Details
- 2022
- Working Paper
Intertemporal Altruism
By: Felix Chopra, Armin Falk and Thomas Graeber
Most prosocial decisions involve intertemporal tradeoffs. Yet, the timing of prosocial utility flows is ambiguous and bypassed by most models of other-regarding preferences. We study the behavioral implications of the time structure of prosocial utility,... View Details
Chopra, Felix, Armin Falk, and Thomas Graeber. "Intertemporal Altruism." Working Paper, August 2022. (R&R at American Economic Journal Microeconomics.)
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
books, by Richard Thaler and Cass Sunstein, maintains that too much economic theory, formed by "Econs," is based on the behavior of homo economicus (economic man, someone with the knowledge View Details
Keywords: by Jim Heskett
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
context of competitive interactions: whether the definition makes sense in that context and what it implies for decisions to be strategic in such context. As part of this... View Details
Keywords: Dina Gerdeman
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
rate as must-do's entirely on your own, Andrus says. "After I go through this process myself, I go see my boss to make sure I'm aligned with him and with his stakeholders. You have to learn to be open... View Details
Keywords: by Paul Michelman
- 06 Jun 2011
- News
Why Leaders Lose Their Way
- 22 Sep 2016
- News
Words and Pictures
worked with nonprofits; and launched several entrepreneurial ventures, including AwesomeBox, the company he now runs that makes it easy for friends to collaborate on a box of personal cards to mark a special... View Details
Keywords: Susan Young
- 2010
- Chapter
Lessons from Catastrophe Reinsurance
By: Kenneth A. Froot
Of the 20 most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain, and more dangerous environment? Will our actions be rational or irrational? A select... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
agents optimize. But providing agents with information about the benefits of an action often fails to encourage that action. This paper proposes a far-reaching behavioral explanation: information may make... View Details
Keywords: Carmen Nobel
- 01 Dec 2020
- News
Tried and Tested
lab and fieldwork. How do you settle on a particular research question to investigate? Katherine Coffman: I’m looking for two things. The most important one is whether it has the potential to really make a... View Details
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Accommodations Industry; Tourism Industry; United States; North America; Europe; Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
Why Our Decisions Get Derailed, and How We Can Stick to the Plan , behavioral scientist and HBS Associate Professor Francesca Gino explores the... View Details
- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide... View Details
Keywords: Bhaskar Chakravorti
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
they can be dispirited into cycles of learned helplessness rather than inspired to pursue their own possibilities. Yet this phenomenon is not universal. Some children thrive where others do not. Why? Are there personal behaviors View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
about favorable future policy changes. A lab experiment involving monetary bets on the future popularity of politicians and a field experiment involving political donations (N = 660,542) demonstrated that BFF can influence people’s View Details
Keywords: Sean Silverthorne
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54598 Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D.... View Details
Keywords: Dina Gerdeman
- 17 May 2019
- News