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10 Mar 2009
First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details

Keywords: Martha Lagace

26 Oct 2010
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First Look: October 26, 2010

11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details

Keywords: Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

likely economically motivated to invest in OSS projects that can serve as a complementary asset to vendors' core, proprietary businesses. Download this working paper:... View Details

Keywords: Sean Silverthorne