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Publications

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  • All HBS Web  (1,559)
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    • News  (549)
    • Research  (764)
    • Events  (6)
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Show Results For

  • All HBS Web  (1,559)
    • People  (2)
    • News  (549)
    • Research  (764)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (129)
← Page 29 of 1,559 Results →
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Americans have the option to opt into green energy through their utility provider. I don't know what current rates are today, but this is actually the next action that we're building into the app as well... View Details
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

individuals in the business, their individual motivation, and their ability to work together harmoniously. Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and marketing look similar at a... View Details
Keywords: by Benson Shapiro
  • 16 Apr 2013
  • First Look

First Look: April 16

http://www.people.hbs.edu/mnorton/aknin%20et%20al%202013.pdf 2006 American Economic Review A Note on Fairness and Redistribution By: Di Tella, Rafael, and Juan Dubra Abstract—In an influential paper, Alesina and Angeletos... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

relocation of resources in affected fund families and in the asset management industry in general, as well as decline in capital of issuers borrowing from money funds. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51404... View Details
Keywords: Carmen Nobel
  • 12 Oct 2017
  • News

Fighting Poverty One Neighborhood at a Time

neighborhood-development strategy of mixed-income housing, a cradle-to-college education pipeline, and community wellness programs that have helped to revitalize Atlanta’s troubled East Lake neighborhood. Funded by philanthropists,... View Details
Keywords: Deborah Blagg
  • 21 Feb 2019
  • Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

administration of elections. Silverthorne: You have studied voter participation and engagement in a number of countries.How does the American voting system(s) compare to those other countries in terms of encouraging turnout and protecting... View Details
Keywords: by Sean Silverthorne
  • Web

2024 Reunion Presentations - Alumni

Curriculum Matthew Weinzierl & Professor Debora Spar (PMD 62) + More Info - Video Recording – Less Info - Video Recording How can we best prepare students to navigate an uncertain world? How do we make sense of the changes in American and... View Details
  • 01 Feb 2002
  • News

It's academic. (Not!)

a Baker Scholar), he never envisioned a future in academia. It did not take long for his plans to change. "During spring semester of my first year, I reflected on what I had seen in the classroom," says Wasserman, who arrived at HBS with five years of experience at... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

World's Fair of 1939, a showcase of new American technology, visitors donned 3-D Polaroid spectacles to view a stereoscopic Polaroid motion picture, produced by the Chrysler Corporation. Entitled In Tune with Tomorrow , the film was shot... View Details
  • 04 Oct 2018
  • Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

school degrees over the same period. Ethnic minority representation was even lower, with Hispanics and African Americans representing around 2 percent and at 1 percent respectively over the same period. “We really saw how powerful the... View Details
Keywords: by Michael Blanding; Banking; Financial Services
  • 17 Jan 2012
  • First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the Causes of Good and Evil,... View Details
Keywords: Sean Silverthorne
  • Web

1891, dwarfed the number of personnel of the United States Army, Navy, and Marines combined. Early surveyors and managers included engineers from West Point or the War Department—individuals well versed in civil and military engineering and rigorous bureaucratic procedures. Railroad managers were

  • 02 Jul 2013
  • First Look

First Look: July 2

positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the... View Details
Keywords: Anna Secino
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 17 Sep 2018
  • News

The Business of Being Belichick

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 21 Nov 2017
  • News

Rushing Yards

2003) is playing it cool. “This is just watching lots of football and then just getting together with 12 other bright, thoughtful people who know the game very well and getting a chance to make a selection that’s very important to a lot... View Details
  • 01 Dec 2005
  • News

Sports in the Classroom

Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and management as View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 26 Feb 2008
  • News

The Right Stuff at HBS

us who work at HBS, such gestures make us feel good about the place. Brighton kids and coach celebrate a job well done. Photos by Neal Hamberg The Brighton Bengals are an inner-city team. Its players take public transportation to practice... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
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