Filter Results:
(1,624)
Show Results For
- All HBS Web
(1,624)
- People (6)
- News (562)
- Research (739)
- Events (1)
- Multimedia (4)
- Faculty Publications (138)
Show Results For
- All HBS Web
(1,624)
- People (6)
- News (562)
- Research (739)
- Events (1)
- Multimedia (4)
- Faculty Publications (138)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
the brand logo’s “M” apart to signal social distancing. "Nearly a quarter of brands have gone dark, pausing all of their paid marketing communications for the first and second quarter of the year." Many other Chief Marketing... View Details
Keywords: by Jill Avery and Richard Edelman
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
post-doctoral researcher at the Université Paris-Dauphine, and Michelangelo Rossi, assistant professor at Télécom Paris. In a political environment where racial injustice draws plenty of attention from all sides, companies that want to... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
healthy thirst for competition. Dubbed “Aesthetic Idol,” the project asks students to split into small groups and choose a true-life business challenge, and to come up with a solution that combines creative vision with a compelling... View Details
- 01 Dec 2022
- News
Future Vision
This will help in developing market solutions to confront environmental problems. In addition, last year we opened our mid-US research center with a goal of identifying opportunities for investment, innovation, and new engines of growth... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
political, functional, emotional, and social dimensions; 2) What are the experiences in purchase and use that, if all provided, would sum up to nailing the job perfectly? (The "hiring criteria"); and 3) What do we need to... View Details
Keywords: Sean Silverthorne
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
McDonald and others in academia call a cognitive referent. Simply put, a cognitive referent is the king of its category. More importantly, it enjoys all kinds of benefits over competitors further down the brand-recognition chain. The... View Details
- 22 Feb 2022
- News
New Urban Order
what assets to protect and which people to move? We all hope Al Gore and Greta Thunberg fix everything, but if they don’t, then homeowners, businesses, universities, and governments will have to do something.” If the pandemic laid bare... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 21 Feb 2017
- First Look
First Look at New Research: February 21
States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings... View Details
Keywords: Carmen Nobel
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
decisions in the world—doctors, lawyers, diplomats all make important decisions. But business leaders are deciding how thousands or millions of people end up using a platform. Mike’s work with Airbnb is an example. He documents how Airbnb... View Details
- Web
Career Support - Business & Environment
industry in which environmental challenges are front-and-center, such as energy, agriculture, or real estate. Work in finance, incorporating environment, social, and governance (ESG) factors. Engage in entrepreneurial ventures that generate environmental View Details
- Blog
What Black Executives Really Want
experiences. All their companies had diversity, equity, and inclusion (DEI) programs and were talking a lot about it. I asked, "How many of you would recommend your company as a place to work for young black professionals?" I could barely... View Details
- 19 Nov 2013
- First Look
First Look: November 19
the PC market was becoming less lucrative due to overseas competition, longer turnover rates on PCs, and the rise of tablets and smartphones. Michael Dell hoped to respond by shifting the company from its core to a "new Dell" based around "Enterprise... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
Step Change
home. That was when she decided to apply to HBS. “I was young and had more options,” Enan acknowledges. “It was harder on people with families and responsibilities.” Looking back, she says she’s grateful for the ministry’s supportive culture. “We were View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
With people all over the world beginning to get COVID-19 vaccines, most of the press coverage so far has focused on its amazing development. What’s receiving less attention is a critical last-mile issue that could stand in the way of... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
top executive. Because of the COVID-19 outbreak, we are all taking in vast amounts of new information every day and adjusting to an entirely new set of behavioral habits. In addition, most of us are dealing with unprecedented tasks and... View Details
- 18 Apr 2024
- Blog Post
African American Student Union Spotlight on Emerging Markets
dialogue, allowing us to delve into and learn from each other's viewpoints on complex business issues. This aspect of the HBS educational approach, particularly through the case method, has enriched my understanding by exposing me to considerations and View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
of their teams ” David Wittenberg would have YouTube look to its users for a solution to the dilemma. As he put it, ‘My preferred solution errs on the side of personal liberty and adds the element of... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
competition? A: What is happening now is the normal evolution of an industry, and these hospital companies are all trying to figure out what their angle will be. I certainly don't think affiliating with a medical school or clinic in the... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
too complex to use? Trialability: Can you try it in small doses? Observability: Can you watch other people use it? All of those things are inherent in the product itself. Rogers's research found that 75 percent of the variance between... View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details
Keywords: by Kathryn Haviland