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Publications

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  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)

Show Results For

  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)
← Page 29 of 683 Results →
  • 08 Oct 2013
  • First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494   Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Xylem, which offers water technologies and services. "Sometimes it's one or the other, but we're trying to integrate the two. We don't want people to see it as turning away from higher ambition." On The Ground What kinds of strategies do... View Details
Keywords: by Dina Gerdeman
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

https://cb.hbsp.harvard.edu/cbmp/product/617010-PDF-ENG Harvard Business School Case 817-002 Classtivity: Payal's Pirouette A few months after launching a new fitness technology product, the small staff of New York startup Classtivity... View Details
Keywords: Sean Silverthorne
  • Web

Morse and Polaroid’s Creative Ethos | Baker Library

trusted no one else as completely. 6 Victor McElheny maintains that Morse “had confidence and a talent for diplomacy, essential in moving a technical capability from the lab to the factory floor to the advertising agency to the merchants... View Details
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

was operating, with no bagger to help shorten the checkout wait. Advertised sales features were often missing from the shelves, dairy, produce, and meat cases. Most times, and particularly at night, no employees were available to assist... View Details
Keywords: by Martha Lagace; Technology; Technology; Technology
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
  • 25 Mar 2014
  • First Look

First Look: March 25

negative outcomes in knowledge and technology transfer. Business enterprises emerge both as important drivers of international economic growth and as significant agents in the divergent patterns of wealth and poverty that have... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

it "government must be able to monitor and regulate Internet activities that adversely affect people's safety and welfare." Few were convinced that technology itself would provide more than temporary defenses. The use of the... View Details
Keywords: by James L. Heskett
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

office. An executive search professional refuses the headaches associated with leading a practice area. Information technology consultants resist management assignments, for fear they'll become "administrators." Aggressive... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 17 Jul 2017
  • Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

government technology. For these CEOs, hiring skilled workers, global trade, and H1B visas were also high on their agendas. Technology executives such as Apple’s Tim Cook and Salesforce’s Marc Benioff have voiced their concerns about the... View Details
Keywords: by Bill George
  • 30 Sep 2024
  • News

The Making of a Streaming Sensation

to digital. A lot of consumers are watching less linear and therefore the advertising dollars are not there. And there's a downward spiral that goes with that, and that's got to sort itself out. There is still value in the linear... View Details
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details
Keywords: Sean Silverthorne
  • Web

Online Digital Marketing Strategy Course | HBS Online

Specialization Learn More about what you earn Syllabus 6 Modules, 35-40 Hours Download full syllabus 5-6 hrs Module 1 Marketing in the Digital Era Explore digital technologies and innovations introduced by direct-to-consumer (DTC)... View Details
  • 06 Apr 2023
  • Blog Post

Circularity in Denmark

our first visit, Sr. Director of Technology Soren Kristiansen walked us through the LEGO Group’s efforts to develop the next generation of blocks. Their team is working in parallel on bio-based and recycled plastics, iterating on... View Details
  • Web

Policy - Business & Environment

(not fact).” [13] “ Victory will be achieved when average citizens understand (recognize) uncertainties in climate science ” Industry internal document 1998 American Petroleum Institute [14] Example of advertisement used by Informed... View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

In this article Gompers and Kovvali describe the research and provide recommendations for reaping the business benefits of diversity. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54692 July–August 2018 Harvard Business Review When View Details
Keywords: Dina Gerdeman
  • 06 Dec 2021
  • News

New Wave

40 percent of the world’s population lives within 60 miles of a coastline, putting wave and tidal power conveniently close to “demand loads” (aka customers). The US Department of Energy’s Water Power Technologies Office (WPTO) estimates... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • 14 May 2013
  • First Look

First Look: May 14

of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful entertainment brands,... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2006
  • News

The Baby Business

indeed created a market for babies. Parents can choose the traits they want, clinics advertise for customers, and specialized providers are getting rich — it’s a $3 billion business in the United States alone. And that figure doesn’t... View Details
Keywords: Garry Emmons; Government; Health, Social Assistance
  • 25 Sep 2012
  • First Look

First Look: September 25

inventors exhibited but did not win a prize. We also compare changes in technology areas for inventions that were advertised in 1851 as lead articles in the Scientific American, a major science journal of... View Details
Keywords: Sean Silverthorne
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