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Show Results For
- All HBS Web
(1,128)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
- 01 Jun 2007
- News
Uncorked
After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee (January 14, 2007). So she... View Details
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
executive vice president and director of the Ted Bates Agency in New York City (then among the top five advertising agencies in the world), managing the firm and million-dollar... View Details
- Web
R.G. Dun & Company Credit Report Volumes | Baker Library
R.G. Dun & Company Credit Report Volumes The R. G. Dun & Co. Credit Report Volumes an invaluable resource for understanding the business, social, and cultural world of 19th-century America. Founded as the Mercantile Agency in 1841, R.G.... View Details
- 06 Dec 2021
- News
What's the Word?
services produced. (GameStop, for example, is up more than 900 percent YTD.) “That means, in the medium to long term, these stocks are likely to fall in value, which is not a great recipe for some of these excited, first-time investors,”... View Details
James W. Thompson
Though the firm JWT was incorporated in 1896, Thompson began revolutionizing the advertising industry in 1898. Seeing that women were becoming the primary household shoppers and that grouping magazines together as a unit would be more... View Details
Keywords: Services
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners, and Declining Ad Agencies by Michael Farmer (MBA 1971) (Lid Publishing) Farmer, formerly a director of Bain & Company, describes the key trends that have... View Details
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2005
- News
Better than Cash
and general management consulting services — all free of charge. “The five CAP volunteers assessed our agency carefully and gave me the kind of information I hadn’t had before,” says Alston-Follansbee. “They... View Details
- 25 May 2010
- First Look
First Look: May 25
ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser... View Details
Keywords: Martha Lagace
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
unpacks Connecticut's winning strategy, which led to a sign-up rate of about 65 percent of uninsured in the state. Key to the effort, he says, was that the quasi-state agency Access Health CT (AHCT) put marketing at the forefront... View Details
Arthur C. Nielsen
Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers of advertising expenditures. View Details
Keywords: Services
- 01 Apr 2000
- News
Getting the Message
service reaches more consumers," asserts Silk. Broadband -- a high-speed constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC -- promises to transform the View Details
Keywords: Susan Young
Jerry Della Femina
Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising... View Details
Keywords: Services
Rochelle Lazarus
Lazarus introduced “360-degree branding” to the advertising world: assuring that the client makes a significant impression every time they communicate with their customers. Lazarus has been a driving force in building and overseeing... View Details
Keywords: Services
Stanley B. Resor
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and... View Details
Keywords: Services
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
did in 2006 was to boost competition. We now have nine approved rating agencies instead of three. However, if you are a bond issuer and you don't like what one rating agency says, you can choose another. So... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Paid Media Learn the differences between paid, owned, and earned media and how and when to get the most out of your brand’s advertising. Highlights Bianca Reed, Rain: The Growth Agency VP Client Service &... View Details
- 01 Sep 2008
- News
Where Are They Now?
he also spearheaded the effort to open the School’s MBA Program to women. “Marty was a terrific teacher,” recalls HBS professor emeritus Stephen A. Greyser, a former MBA student of Marshall’s and his successor in teaching the Advertising... View Details