customer relationship management - Publications - Faculty & Research

14 Feb 2021
Blog Post

Celebrating Love @ HBS in 2021

continuous game of test-and-learn to see what worked and what didn’t. Every time they made a new step (wagging a tail, playing with a toy, sleeping belly-up), there was that excitement of progress in a bond. Saying goodbye always sucked. But I’ve also gotten to build... View Details

19 Oct 2015
Research & Ideas

Business Research that Makes for Smarter Public Policy

originated. “We are using data from regulators, writing studies, but seldom going back to the regulators to say, ‘This is what we learned,’” says Harvard Business School Professor Michael W. Toffel, whose research examines companies’ environmental and occupational... View Details

Keywords: by Michael Blanding

6:30 PM – 8:30 PM PDT, 17 Oct 2016
HBS Alumni Events

Alumnae Circles Open House: Palo Alto

Women's groups are launching- are you interested? Register for this upcoming open house to learn more. View Details

02 Nov 2020
Blog Post

2+2 Where Are They Now Spotlight: Tyler Teykl (MBA 2017)

advisor. I leveraged the summer trying out the advisor role through a management consultant internship at McKinsey. In three short months, I learned that the coaching wasn’t my primary color. I get fulfillment being inside the operations... View Details

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Influencing Practice | Social Enterprise | Harvard Business School

One of the primary interfaces between the Social Enterprise Initiative and practitioners is through our open enrollment and custom Executive Education programs offered each year. 1_0fzgdmtm Strategic Perspectives In Nonprofit View Details

Student-Profile

Rohan Kekre

reasoning and quantitative tools to a set of public policy questions having first-order importance in the real world. After graduation I took a job as a management consultant at McKinsey in their New York office. I started in July 2008,... View Details

01 Sep 2005
News

Perfection’s Price

emphasize a shopping experience that includes spacious aisles, comfortable seating throughout the store, sophisticated climate control because their customers “tend to get warmer faster,” larger dressing rooms and mirrors, and a sales... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

01 Jun 2001
News

Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni

Tracy E. Kwiker (MBA 1995) arrived in Seattle three and a half years ago when she was promoted to manage store operations for a Toys “R” Us region in the Pacific Northwest. Eager to establish contacts in her new community, Kwiker began... View Details

Keywords: Elena N. Berg

Web

Work & Life - Race, Gender & Equity

same company, so it seems like the assumption has been made that I will manage the family while he advances in the company.” Woman, 39 HBS Couples Among HBS couples, women are more likely than men to report being in traditional View Details

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and selling methodologies. But... View Details

Keywords: Sean Silverthorne

March 2018
Supplement

Chaudhary Group: Rebuilding Nepal (B)

By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti

Supplements the (A) case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake, the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates... View Details

Citation

Purchase

01 Dec 2008
News

Designing Change

Stecker. “Muzak has a huge music library, and many employees came to the company because they love music. Making music an integral, daily aspect of company culture enabled employees to better deliver on their goal of creating value for their View Details

Keywords: Julia Hanna

06 Dec 2021
News

Leadership in the Digital Age

building a customer-focused organization. “You really have to earn the trust of your customer to collect their data,” Hill explains. “The needs and desires of the customer should be driving why you are... View Details

Keywords: April White

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

more important than the physical aspect." “Companies don't fully exploit the latest ideas that their product has created” In a paper published last year in the Academy of Management Review called "The Second Face of... View Details

Keywords: by Michael Blanding; Technology

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

get what they wanted. Choices were more limited, delivery time was measured in months, and warehouses were typically piled high with mountains of expensive inventory—often comprised of too many unpopular products and too few hot sellers. Today, this scenario is ancient... View Details

Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

distribution chains. Big companies also tap promising ideas for innovation through their relationships with entrepreneurial growth companies, whether as suppliers or as investment targets for corporate venture capital. To help small... View Details

Keywords: by Rosabeth Moss Kanter

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Career Tools & Resources | MBA

realize their unique career visions. With more than 30 career education professionals on the team, we work together to not only guide students and alumni through their career journey, but also provide valuable programming for both students and alumni and create... View Details

23 Apr 2020
Research & Ideas

This Crisis Loan Program Preserved Jobs—and Made Money

Pandemic Coverage from Around Harvard and Beyond COVID-19 Business Impact Center (Harvard Business School) How to Manage Coronavirus Layoffs with Compassion (Harvard Business Review) Organizational Responses to COVID-19 and Climate... View Details

Keywords: by Rachel Layne; Financial Services

Profile

Marcela Sapone

$2 million seed round from Spark Capital’s Bijan Sabet, who was an early investor in Twitter and Tumblr, Alfred already boasts hundreds of customers and an idea that seems to be dialed into an expanding marketplace. Given her background,... View Details

01 Mar 2025
News

Forward Thinking

private companies that have drastically lowered launch costs while pioneering new technologies. This infusion of competition and innovation has led to an increasingly symbiotic relationship between the government and the commercial space... View Details

Keywords: Alexander Gelfand; Illustrations by Franziska Barczyk; Space Research and Technology; Government

Publications