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  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Asia; China; Canton (province, China)
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  • 13 May 2013
  • Blog Post

3 Projects, 1 Priceless Picture

the company. The 100,000 Foot View: My first project with the Corporate Strategy & Development group was in support of the annual corporate strategic planning meeting for Nike’s CEO and executive team.... View Details
Keywords: Consumer Products / Retail
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

House of Representatives on September 10, 2009. The subject of the hearing: "The World Bank's Disclosure Policy Review, and the Role of Democratic Participatory Processes in Achieving Successful View Details
Keywords: by Alnoor Ebrahim
  • 18 Jan 2019
  • Blog Post

Exploring the Tech World Through WesTrek

develop a better sense of what opportunities may exist for an aspiring product marketer and whether certain companies had cultures that aligned well with my values. Since most... View Details
  • 03 Sep 2020
  • Op-Ed

Why American Health Care Needs Its Own SEC

Employers, insurers, taxpayers, and individual consumers pay widely varying prices for treatments, medical technology, and for digital information of fluctuating quality. One patient may receive a small... View Details
Keywords: by Regina E. Herzlinger; Health
  • August 2019 (Revised August 2024)
  • Module Note

Why Aspiring Executives Should Care About Management Theory

By: Clayton M. Christensen, Rory McDonald and Shaye Roseman
Managers often make significant business decisions based on little more than convincing book jacket blurbs. They should hold themselves—and the experts—to a higher standard. View Details
Keywords: Management Theory; Management Practices and Processes; Leadership Development
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  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

conducted by the Census Bureau and National Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process View Details
Keywords: Martha Lagace
  • 29 Jan 2025
  • Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

helped me realize that while I loved marketing, I wanted to focus on products and content that enriched or entertained. I’ve always been someone who wants to brighten peoples’ day, View Details
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

assuming that all customers are shoppers leads to overestimating their overall price sensitivity. Big lessons from a simple product In the context of retail gas, which many consumers view as a standardized product, a station’s location... View Details
Keywords: by Kristen Senz; Energy
  • May 2024
  • Supplement

Net Protections (C)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case C, in spring 2021, four years after the launch of atone, the company is considering how to grow the service given slow merchant adoption. View Details
Keywords: Growth and Development Strategy; Product Launch; Adoption
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  • 26 May 2015
  • First Look

First Look: May 26

Gilchrist, Duncan S., Michael Luca, and Deepak Malhotra Abstract— Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

alternative collaborative modes should be driven by a number of factors including characteristics of the technology, the capabilities of the firm, and the distribution of competences in the environment. We View Details
Keywords: Martha Lagace
  • 20 Oct 2015
  • First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate... View Details
Keywords: Sean Silverthorne
  • March 1992 (Revised April 1995)
  • Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano
Teaching Note for (9-692-083). View Details
Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry
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  • 01 Jun 2018
  • News

Case Study: Tip the Scale

purchase monthly shares by weight, rather than à la carte, resulting in a fulfillment process that is “relatively complex and pretty unique,” Cummings says. Every order—with 5 to 30 items, selected from 100... View Details
  • 1992
  • Chapter

Manufacturing for Design: Beyond the Product/R & D Dichotomy

By: W. B. Chew, K. B. Clark and F. Fujimoto
Keywords: Product Design; Research and Development
Related
  • 13 Mar 2005
  • Research & Ideas

Reinforcing Values: A Public Dressing Down

employees will actually listen to tough messages, question old assumptions, and consider new ways of working. This means taking a series of deliberate but subtle steps to recast employees' prevailing views View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • 10 Sep 2024
  • Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

stores and enjoyed telling stories of their sales. Advertising was a popular career with a certain amount of glamour in the 1950s and 1960s. I, too, liked the thought of View Details
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product... View Details
Keywords: by John Quelch; Retail
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

applications from standalone software products purchased at the store to something companies or individuals license annually over the Internet. More recently, companies have started selling “anything as a service” (XaaS, pronounced... View Details
Keywords: by Michael Blanding; Energy