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  • September 2008 (Revised May 2010)
  • Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
  • 09 Oct 2015
  • News

How to Lead an Introvert-Friendly Meeting

  • 12 Oct 2018
  • News

The ‘Amazon Effect’ Can Drive Prices Up, Too

  • 01 Jul 2016
  • News

Why IBM Will Soar While Apple Stumbles

  • March 2012
  • Case

Angry Birds

By: Sunil Gupta and Dharmishta Rood
Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
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Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
  • October 2017 (Revised October 2022)
  • Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised October 2022.)
  • 2025
  • Working Paper

Training Within Firms

By: Brayan Diaz, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun and Jorge Tamayo
Training investments are essential for improving worker and firm productivity, yet their implementation is often hindered by low participation rates and insufficient worker engagement. This study uses data from three firms–a car manufacturer, a quick-service... View Details
Keywords: Productivity; Absenteeism; Middle Managers; Training; Management Practices and Processes; Performance Productivity; Employees
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Diaz, Brayan, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun, and Jorge Tamayo. "Training Within Firms." Harvard Business School Working Paper, No. 25-045, April 2025.
  • January 1998 (Revised March 1998)
  • Case

Staples (C)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details
Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry
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Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (C)." Harvard Business School Case 898-159, January 1998. (Revised March 1998.)
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

When you enter an organization as its new leader, forget about plotting out the first 90 days. Focus on the first 90 hours. Why are those initial hours on the job so important? Because you don’t get a second chance to View Details
Keywords: by John Quelch
  • June 2018
  • Background Note

Introduction to Life Settlements

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details
Keywords: Insurance; Assets; Value; Markets; Investment Return
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Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Introduction to Life Settlements." Harvard Business School Background Note 218-127, June 2018.
  • May 1999
  • Case

Susan Brown

By: William A. Sahlman
A number of issues confront an associate in a venture capital firm. She has just learned that her senior partners are not yet willing to make her a general partner of the firm. She has several options and must decide what to do. View Details
Keywords: Human Resources; Venture Capital; Personal Development and Career; Leadership Development; Organizational Change and Adaptation; Financial Services Industry
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Sahlman, William A. "Susan Brown." Harvard Business School Case 899-282, May 1999.
  • 07 Dec 2015
  • Video

Mark Bertolini, CEO of Aetna, talks about inefficiency in care delivery

    Neveen El Tahri

    Keywords: Banking, Finance
    • 11 Dec 2013
    • News

    No movement for women at the top in corporate America

    • 16 Sep 2011
    • News

    Seeing Yourself as Others See You

    • August 2021
    • Article

    Improving Sales Hiring

    By: Frank V. Cespedes
    Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,... View Details
    Keywords: Sales; Selection and Staffing
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    Cespedes, Frank V. "Improving Sales Hiring." Top Sales Magazine (August 2021), 20–21.
    • 06 Jul 2021
    • News

    Leading with Trust

    • 26 Aug 2014
    • News

    Some Call For More Sharing In Ridesharing

    • 09 May 2024
    • Research & Ideas

    Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

    Professor of Business Administration at Harvard Business School. “They have a tendency to reproduce one another's work, and so they get the feeling that they're making progress. But in reality, there's not... View Details
    Keywords: by Ben Rand
    • 03 Jan 2013
    • News

    Embrace Change, But Still Stand for Something

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