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Show Results For
- All HBS Web
(7,609)
- People (11)
- News (962)
- Research (5,752)
- Events (17)
- Multimedia (18)
- Faculty Publications (4,842)
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- July 2004 (Revised May 2005)
- Case
Pfizer's Virtual CIO (Abridged)
By: F. Warren McFarlan and Brian DeLacey
Discusses the IT organization and IT strategy issues facing Pfizer, one of the world's largest pharmaceutical companies. Managing over $1 billion of IT expense, the company has a committee approach for handling all critical IT decisions, an approach that is consistent... View Details
Keywords: Decision Making; Cost Management; Organizational Culture; Strategy; Information Technology; Pharmaceutical Industry
McFarlan, F. Warren, and Brian DeLacey. "Pfizer's Virtual CIO (Abridged)." Harvard Business School Case 305-018, July 2004. (Revised May 2005.)
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details
Yoffie, David B., and Takia Mahmood. "Apple Computer 1995 (A)." Harvard Business School Supplement 795-061, January 1995. (Revised March 1995.)
- 05 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
challenge. With over 500 tickets sold, the Symposium, held on HBS campus on November 6th, 2022, facilitated conversation and reflection between leaders and experts from all areas and industries about the challenges and opportunities of... View Details
- August 2022 (Revised January 2023)
- Case
Icario Health: AI to Drive Health Engagement
By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
Edelman, David C. "Icario Health: AI to Drive Health Engagement." Harvard Business School Case 523-025, August 2022. (Revised January 2023.)
- November 2008
- Supplement
Whole Foods Acquires Wild Oats (B)
Keywords: Communication Technology; Problems and Challenges; Acquisition; Management Teams; Retail Industry; United States
Kimbrough, Michael D., Sudhakar Balachandran, Madhav Srinivasan, and Rachel Gordon. "Whole Foods Acquires Wild Oats (B)." Harvard Business School Supplement 109-030, November 2008.
- January 2005 (Revised November 2005)
- Case
Irene Charnley at Johnnic Group (A)
By: Linda A. Hill and Maria Farkas
When she becomes chairperson of a large telecommunications board, Irene Charnley must transform the mostly white-led company to be more representative of South Africa's demographics. A rewritten version of an earlier case. View Details
Keywords: Change Management; Organizational Change and Adaptation; Demographics; Communication Technology; Telecommunications Industry; South Africa
Hill, Linda A., and Maria Farkas. "Irene Charnley at Johnnic Group (A)." Harvard Business School Case 405-059, January 2005. (Revised November 2005.)
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
- 01 Sep 2008
- News
Mara Aspinall
carried out, not for time they spent gathering information and thinking about patient diagnosis. Diagnostic tests account for only 3 percent of health-care spending, but drive 70 percent of all medical costs. The diagnostics industry has... View Details
- 04 Oct 2007
- What Do You Think?
Has Managerial Capitalism Peaked?
his concerns by saying, "Our capitalism has evolved into a financial pyramid scheme and not industry building." One piece of evidence that something is wrong with managerial capitalism was presented by B. V. Krishnamurthy, who... View Details
Keywords: by Jim Heskett
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
in the world is crazy." It's evident in labor markets, where the case of India and the software industry is just one example of how incredibly active things are right now. "Of course, the idea market is what scares us all,"... View Details
Keywords: by Kenneth Liss
- Web
Bibliography - Edwin H. Land & Polaroid | Harvard Business School
Taubman, Philip. “The Most Basic Form of Creativity.” Time 99, no. 26 (June 26, 1972). Full text available (Harvard users only) Wensberg, Peter C. Land’s Polaroid . Boston: Houghton Mifflin, 1987. EXPLORE MORE OF THE EXHIBIT EXPLORE x HOME EMERGENCE OF A NEW View Details
- June 2015
- Teaching Note
Quincy Apparel
By: Thomas R. Eisenmann and Lisa C. Mazzanti
- 1 Aug 2010
- Conference Presentation
Lords of the harvest: Symbolic signaling and regulatory approval of genetically modified organisms in the nascent U.S. agriculture-biotechnology sector
By: Shon R. Hiatt and Sangchan Park
Keywords: Science; Information Technology; Governing Rules, Regulations, and Reforms; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
Hiatt, Shon R., and Sangchan Park. "Lords of the harvest: Symbolic signaling and regulatory approval of genetically modified organisms in the nascent U.S. agriculture-biotechnology sector." Paper presented at the Academy of Management Annual Meeting, Montreal, Canada, August 01, 2010.
- March 2001 (Revised August 2001)
- Case
Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug
Describes negotiation impasse between Time Warner, Inc. and The Walt Disney Co. over the retransmission of the ABC Network over Time Warner's cable systems. More broadly, the case depicts the shifting balance of power between content creators and distributors in the... View Details
Keywords: Negotiation Process; Internet and the Web; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Watkins, Michael D., and Cate Reavis. "Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug." Harvard Business School Case 801-186, March 2001. (Revised August 2001.)
- 01 Mar 2021
- Blog Post
Best Practices for Creating a Successful Virtual Internship
to their manager to ensure they are up to speed. Education is also ongoing throughout the internship program including video lessons and articles provided via Slack channels. Managing a Virtual Team Technology has made remote work easier... View Details
Keywords: All Industries
- 23 Oct 2019
- News
A Bid for the Future
elections, a fact that has helped Moret attract the talent necessary to address the range of issues, from the over-reliance on federal government jobs in the metropolitan DC area to the need for new industry in former coal regions. One of... View Details
- 08 Jul 2014
- First Look
First Look: July 8
company commands a global market share of more than 50% and is largely responsible for the rapid technological progress in the sailmaking industry over the past 30 years. CEO Tom Whidden needs to consider... View Details
Keywords: Carmen Nobel
- 29 Jul 2008
- First Look
First Look: July 29, 2008
Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308066 System on a Chip 2008: Global Unichip Corp. Harvard Business School Case 608-159 Though much of the semiconductor industry has shifted to a... View Details
Keywords: Martha Lagace
- 14 Jun 2016
- First Look
June 14, 2016
small inventors. NPE patent trolling has a real negative impact on targeted firms, without any increase in innovation, technology transfer, or other counterbalancing benefits measured thus far. Publisher's link:... View Details
Keywords: Sean Silverthorne