Publications

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

initiative, with over a hundred area corporations, from Fortune 500 companies to mid-sized businesses, pledging to expand Black and Brown talent in their management roles by 25% and overall staff by 15% by 2025. Over the course of the last three months, I led a View Details

01 Dec 2013
News

Plugged In

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing

15 Nov 2001
Research & Ideas

Five Questions for Paul Gompers and Josh Lerner

by venture groups in the upcoming years, as well as an imposition of tougher terms on venture groups by the institutions who are their primary sources of capital. At the same time, there have been some fundamental changes happening in the venture capital View Details

Keywords: by Carol Elsen; Financial Services

13 Nov 2018
Blog Post

Leadership Fellow Henry Tsai: Working with City Leadership to Leverage Technology

alumni who conduct pro-bono consulting work, to develop a marketing strategy for San Jose’s innovation efforts. “If we can tell the innovation story more effectively,” he says, “we can attract more resources... View Details

Keywords: Technology; Nonprofit / Government

03 Jun 2008
First Look

First Look: June 3, 2008

examining performance over time, comparing adopters to non-adopters, and incorporating strategies to overcome selection bias. Evaluations that meet the highest methodological standards are critical to inform the debates about this new... View Details

Keywords: Martha Lagace

Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

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Read Now

June 2007
Case

Wal-Mart Mexico: Managing Multiple Formats

By: Rajiv Lal, Mark Rennella and David Lane

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been... View Details

Keywords: Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico

June 2001
Case

Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo

Nintendo must make some important decisions related to the launch and design of the successor to its 16-bit Super NES console. A rewritten version of an earlier case. This is part of a case series examining the competitive dynamics in the home video game industry from... View Details

Keywords: Competition; Product Design; Product Launch; Video Game Industry

April 1999 (Revised March 2002)
Background Note

Aluminum Industry in 1994, The

After reaching all-time highs in excess of $2,500 per ton in 1988 and 1989, aluminum prices fall dramatically in the early 1990s as the former Soviet Union begins exporting far larger quantities of metal. By the beginning of 1994, the price has hit all-time lows (in... View Details

Keywords: Strategy; Demand and Consumers; Price; Supply and Industry; Manufacturing Industry; Soviet Union

January 1993 (Revised November 1993)
Case

FCB and Publicis (A): Forming the Alliance

By: Rosabeth M. Kanter

Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details

Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany

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01 Dec 2016
News

Inside the Bestseller List with James Andrew Miller

The then 24-year-old didn’t know he had something big on his hands until his agent negotiated a publishing deal: “That’s your first peek at what the market potential is,” Miller says. Miller went on to write Live from New York, a history... View Details

01 Oct 2001
News

Q&A: Orin Smith

people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development.... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

around 45 to 50 per head and lunches for half that. D'O not only is filled to capacity year-round, but there's an 18-month waiting list to dine there. Understandably, this piqued the interest of a veteran organizational strategy scholar.... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

01 Jun 1997
News

Blockbuster Deals

fully answered in advance. "Executives from each side may have different assumptions about which strategy and management practices will be best for the new company," Beer says. "These issues are often hidden and not discussed during... View Details

Keywords: Garry Emmons and Nancy O. Perry

26 Feb 2013
First Look

First Look: Feb. 26

model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details

Keywords: Sean Silverthorne

February 2004 (Revised March 2006)
Case

Pratt & Whitney: Engineering Standard Work

By: H. Kent Bowen and Courtney Purrington

As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details

Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry

April 2009 (Revised May 2010)
Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar

A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details

Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale