Publications

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details

Keywords: by Kristen Senz

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

Outlook calendars or email, Dr. Yano’s team could pinpoint with scientific precision which activities, events, or even people generated the most happiness in employees at work. With a firm proof of concept in hand, Dr. Yano was ready to push the View Details

Keywords: Sean Silverthorne

Web

HBS - The year in Review

2021 Annual Report From The Dean Financials PDF Downloads Archive The Year in Review The 2020–21 fiscal year was one of innovation and adaptation. While the pandemic disrupted lives and activities around the world, Harvard View Details

Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

Hersh Desai, and Sophia Lien. David A. Moss : Received the Student Association Faculty Award for Outstanding Teaching at Harvard Business School in 2024 (also 2000, 2003, 2006, 2007, 2009, 2010, 2013, 2014, 2018, 2019, and 2022). Sophus... View Details

June 2024
Supplement

Heritage Holding (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: The summer of 2022 marked a crucial period for Heritage Holding co-founders, Alex de Pfyffer and Ross Porter. The... View Details

Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Private Equity; Corporate Strategy; Business Model; North America

04 Oct 2019
Blog Post

Finding My Passion in the Startup Space

Business Operations for Blueground, one of the few bright exceptions, working between our New York headquarters and our offices in Athens. Finding your career passion is a trial and error process. People say “follow your passion” but this... View Details

February 2011 (Revised May 2011)
Case

Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World

By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow

How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such... View Details

Keywords: Business Model; Growth and Development Strategy; Demand and Consumers; Strategic Planning; Natural Disasters; Competitive Strategy; Consumer Products Industry; Industrial Products Industry; France

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more efficient two-sided market. Betfair.com's... View Details

Keywords: Sean Silverthorne

Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details

Web

Porter Prize Japan - Institute For Strategy And Competitiveness

strategies based on innovations in products, processes, and ways of managing. History of the prize in Japan Michael Porter's relationship with Hitotsubashi University dates back to the early 1980s, when he conducted joint research on... View Details

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at Harvard Business School, shows that... View Details

Keywords: by Kristen Senz; Computer

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received. Purchase this case:https://hbsp.harvard.edu/product/318083-PDF-ENG Harvard... View Details

Keywords: Dina Gerdeman

Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

Information or Wing It? A Model of Dynamic Pricing with Seller Learning By: Huang, Guofang, Hong Luo, and Jing Xia Abstract—Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the... View Details

Keywords: Dina Gerdeman

November 2014
Case

BRAC in 2014

By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia

In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details

Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

members of the Harvard Business School (HBS) community have asked HBS to provide carbon credit recommendations to offset their travel emissions. After exploring options, HBS is suggesting travelers consider the CNaught carbon credit... View Details

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

Hi all, my name is Rhea! I was lucky enough to work for the National Park Service this summer as a business management intern with the Submerged Resources Center (SRC). The SRC is the NPS national dive program, responsible for... View Details

2010
Working Paper

Course Materials For: 'Being a Leader and the Effective Exercise of Leadership - An Ontological Model'

By: Werner H. Erhard, Michael C. Jensen, Steve Zaffron and Kari L. Granger

This course is designed to leave students being leaders and exercising leadership effectively as their natural self-expression - rather than attempting to learn the characteristics, styles, and skills of noteworthy leaders, and then trying to remember and apply them... View Details

Keywords: Curriculum and Courses; Leadership Development; Research; Science; Attitudes