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Show Results For
- All HBS Web
(9,041)
- People (24)
- News (2,465)
- Research (5,839)
- Events (11)
- Multimedia (271)
- Faculty Publications (4,259)
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- 31 Mar 2011
- Working Paper Summaries
What Do CEOs Do?
- Article
High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses
By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
Cole, Shawn, Anna Paulson, and Gauri Kartini Shastry. "High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses." Journal of Human Resources 51, no. 3 (Summer 2016): 656–698.
- 2017
- Working Paper
Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France
By: Vincent Pons
This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized... View Details
Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." Harvard Business School Working Paper, No. 16-079, January 2016. (American Economic Review (forthcoming).)
- 2011
- Chapter
The Analyst Recommendation and Earnings Forecast Anomaly
By: George Serafeim
Serafeim, George. "The Analyst Recommendation and Earnings Forecast Anomaly." Chap. 3 in The Handbook of Equity Market Anomalies: Translating Market Inefficiencies into Effective Investment Strategies, edited by Len Zacks, 63–91. John Wiley & Sons, 2011.
- November 2010 (Revised January 2011)
- Teaching Note
Assessing a Company's Future Financial Health (TN)
By: Thomas R. Piper
Teaching Note for 911412. View Details
- 2008
- Text Book
Corporate Information Strategy and Management: Text and Cases
By: Robert D. Austin, Lynda M. Applegate and Deborah Soule
The 8th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details
Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases. 8th ed. McGraw-Hill, 2008.
- November 1993
- Case
Edgar J. Scherick Associates
Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details
Wu, George. "Edgar J. Scherick Associates." Harvard Business School Case 894-001, November 1993.
- 1987
- Casebook
Cases in Business Decision-Making (with Education Development Center, Inc.)
By: David A. Garvin
Garvin, David A. Cases in Business Decision-Making (with Education Development Center, Inc.). Dryden Press, 1987.
- 08 Oct 2015
- News
Meet the 2015 Leadership Fellows
- 20 Apr 2015
- News
Chelsea Clinton on Using Data to Eliminate the Gender Gap
- 04 Dec 2014
- News
Four Doctoral Students Win Prestigious Research Awards
- 16 Jun 2022
- News
CEO Recruiters Increasingly Prize Soft Skills
Business of Emerging Markets
During my fellowship year, I audited and participated in the preparation of two history-based courses—it was extraordinary to see how these classes sparked the imagination of MBA students while guiding them through ethical dilemmas. Now,... View Details
- September 2021 (Revised November 2022)
- Case
Community Solutions
By: Brian Trelstad and Tom Quinn
Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details
Keywords: Change; Change Management; Disruption; Transformation; Communication; Communication Strategy; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Social Entrepreneurship; Ethics; Values and Beliefs; Capital Budgeting; Capital Markets; Country; Government Administration; Government Legislation; Housing; Disruptive Innovation; Innovation and Invention; Innovation Strategy; Knowledge Sharing; Leading Change; Resource Allocation; Mission and Purpose; Performance Evaluation; Performance Improvement; Philanthropy and Charitable Giving; Opportunities; Social Enterprise; Nonprofit Organizations; Human Needs; Public Opinion; Social Issues; Societal Protocols; Poverty; Welfare; Well-being; System; Equality and Inequality; Consulting Industry; Real Estate Industry; United States; New York (city, NY); Florida; Texas
Trelstad, Brian, and Tom Quinn. "Community Solutions." Harvard Business School Case 322-021, September 2021. (Revised November 2022.)
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
where that motion took him."9 Tony's crime is a self-administered shock treatment. It wakes him up and makes him feel alive. The prospect of living two lives—as the dutiful Tony and as a crook—thrills him. In an odd way Tony's View Details
- February 2002 (Revised May 2003)
- Case
Endeca Technologies (A)
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa L. Shu, Max H. Bazerman Abstract People often make judgments about the ethicality of others' behaviors and... View Details
Keywords: Sean Silverthorne