Publications

23 Apr 2020
Video

Navigating the Crisis & Beyond: Perspectives for Leaders in South Asia - Part 2

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

decide to create a computer out of translucent, colored plastic, it's much more subjective. People will love it, or they won't." Focus groups and market research can help to define a product, View Details

Keywords: by Julia Hanna; Consumer Products

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

and insurance fees. "Once you do that, everyone in the marketplace is going to know who the federal government has identified as systemically significant, and one of two things is going to happen," says Sununu. "Either the market View Details

Keywords: by Roger Thompson; Banking; Financial Services

September 2020 (Revised July 2022)
Case

Tulsa Remote: Moving Talent to Middle America

By: Prithwiraj (Raj) Choudhury, Emma Salomon and Brittany Logan

Tulsa Remote sought to attract a diverse group of remote workers to the city of Tulsa, Oklahoma—and was willing to put its money where its mouth was, offering $10,000 and a range of wraparound services for its program participants. After a successful pilot year, which... View Details

Keywords: Remote Work; Relocation; COVID-19 Pandemic; Community; Employment; Internet and the Web; Geographic Location; Programs; Employees; Diversity; Recruitment; Oklahoma; Tulsa

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

April 1989 (Revised March 1990)
Case

Burlington Northern (B)

By: Janice H. Hammond

Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details

Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

missed her cousin’s funeral and a chance to meet her best friend’s newborn because of work trips—Whillans spent that Christmas alone in her apartment reflecting on her missteps and started writing her book, Time Smart: How to Reclaim Your... View Details

Keywords: by Dina Gerdeman

07 Jul 2011
What Do You Think?

So We Adapt. What’s the Downside?

point, adaptability is a strength. Ravindra Edirisooriya asserted that "Adaptability is good in the short term since it will allow the use of existing labor, materials, machinery and technology and it... View Details

Keywords: by Jim Heskett

June 2018 (Revised November 2018)
Case

Innovation at Insigne Health

By: Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler

Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources... View Details

Keywords: Design Thinking; Behavior Change; Chronic Disease; Health Care; Health Care and Treatment; Design; Behavior; Change; Innovation and Management

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

06 Jun 2017
News

Three Key Considerations for TSR Awards

April 2022
Article

The Past Is Prologue? Venture-Capital Syndicates' Collaborative Experience and Start-Up Exits

By: Dan Wang, Emily Cox Pahnke and Rory M. McDonald

Past research has produced contradictory insights into how prior collaboration between organizations—their relational embeddedness—impacts collective collaborative performance. We theorize that the effect of relational embeddedness on collaborative success is... View Details

Keywords: Inter-organizational Networks; Collaboration; Entrepreneurship; Networks; Organizations; Performance; Venture Capital