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Show Results For
- All HBS Web
(8,424)
- People (17)
- News (1,393)
- Research (5,998)
- Events (23)
- Multimedia (24)
- Faculty Publications (4,408)
- 01 Feb 1997
- News
Herzlinger on Health Care: Revolution in Evolution
conversation. What are the major market forces that are transforming the health-care system? First and foremost, it's consumers. They have already revolutionized the retailing and information industries because they are so busy working... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- October 1992 (Revised July 2001)
- Case
Gap, Inc., The: Building a Brand
By: Walter J. Salmon and David Wylie
Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising. View Details
Salmon, Walter J., and David Wylie. "Gap, Inc., The: Building a Brand." Harvard Business School Case 593-043, October 1992. (Revised July 2001.)
- September 1991 (Revised March 2005)
- Case
WPP Group and Its Acquisitions
By: William J. Bruns Jr.
WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names of the two... View Details
Keywords: Goodwill Accounting; Accounting; Brands and Branding; Product Positioning; Market Transactions; Equity; Private Equity; Relationships; Mergers and Acquisitions; Management Style; Consumer Products Industry; United States; United Kingdom
Bruns, William J., Jr. "WPP Group and Its Acquisitions." Harvard Business School Case 192-038, September 1991. (Revised March 2005.)
- Fast Answer
FIELD Global Immersion Resources: Vietnam
Where can I find country, industry and market information and news about Vietnam? Industry and market research Passport Useful for: consumer-related industry reports across a variety of... View Details
- Fast Answer
FIELD Global Immersion Resources: Rwanda
Where can I find country, industry and market information and news about Rwanda? Country information and economic data Economist Intelligence Unit (EIU): Useful for: in-depth country information covering recent economic... View Details
- Fast Answer
FIELD Global Immersion Resources: Finland
Where can I find country, industry and market information and news about Findland to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Penney's, but will only buy clothing at specialty stores. Sören Petsch, finance manager at Sears, Roebuck & Co., said encouraging customers who buy from one category at their stores to buy from more departments is a key challenge for... View Details
- July 1993 (Revised September 1995)
- Supplement
Block 16: Ecuadorian Government's Perspective
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details
Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy
Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Ecuadorian Government's Perspective." Harvard Business School Supplement 394-002, July 1993. (Revised September 1995.)
- 02 Sep 2008
- First Look
First Look: September 3, 2008
cultivators, especially on public lands. This reduced the costs of tenure insecurity. Political constraints prevented the government from subsidizing land reforms to a greater degree. Download the paper: http://www.hbs.edu/research/pdf/09-023.pdf Quality View Details
Keywords: Sean Silverthorne
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the... View Details
- 14 Mar 2019
- News
The Merchant of Osaka
government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping... View Details
Keywords: Health, Social Assistance
- 2021
- Working Paper
Accounting for Product Impact in the Telecommunications Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Telecommunications; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Telecommunications Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Telecommunications Industry." Harvard Business School Working Paper, No. 21-105, March 2021. (Revised May 2021.)
- July 2008 (Revised September 2009)
- Case
ASUSTeK Computer Inc. Eee PC (A)
By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
general manager was granted autonomy, capital, and freedom to recruit star engineers from other divisions. D'Arbeloff presided as chairman of Aurora's board of directors, believing that, "with things customers aren't asking for, in... View Details
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
in the world is crazy." It's evident in labor markets, where the case of India and the software industry is just one example of how incredibly active things are right now. "Of course, the idea market is what scares us all,"... View Details
Keywords: by Kenneth Liss
- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
investing, especially for smaller investors, and ultimately created greater returns than most professionally managed mutual funds could deliver. That has made index, or passive, funds wildly popular: For the 12-month period ending May... View Details
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
distracted, overburdened workers on track and maintains nimbleness during a time of rapid change. Frequent check-ins are useful for everything from employee mental wellness to market research. "Good managers... View Details
- August 2000
- Article
Building Store Loyalty Through Store Brands
By: Marcel Corstjens and R. Lal
Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne