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  • All HBS Web  (12,883)
    • People  (16)
    • News  (5,984)
    • Research  (2,982)
    • Events  (277)
    • Multimedia  (1,041)
  • Faculty Publications  (953)
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    Choosing the Right Customer

    All companies claim that their strategies are customer driven. But when “customer” means any number of entities in a company’s value chain—consumers, suppliers, retailers, even internal units like R&D—managers tend to lose focus, and their firms become... View Details

    • 02 Jan 2018
    • First Look

    First Look at New Research and Ideas, January 3, 2018

    beliefs about their comparative advantage. A stylized welfare-calculation suggests that eliminating allocative inefficiency would increase the total benefits from this treatment by about a third. Download working paper:... View Details
    Keywords: Sean Silverthorne
    • July 1997
    • Teaching Note

    First Year Marketing Module Summary: Evolution of Marketing TN

    By: John A. Deighton
    Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
    Keywords: Forecasting and Prediction; Learning; Information; Marketing
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    Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.
    • 16 Jun 2015
    • News

    The rise of humblebragging, the best way to make people not like you

    • 29 May 2012
    • News

    How to Stop Sleeping With Your Smartphone

    • 19 Nov 2013
    • News

    Best Buy 3.0? The big box reinvented

    • 18 Jul 2013
    • News

    The Two-Minute Game that Reveals How People Perceive You

    • 22 Jan 2011
    • News

    Google tremor not felt here

    • 17 Dec 2021
    • News

    America Wants to Make Its Own Chips Again. Is That a Good Idea?

    • 14 Dec 2021
    • News

    At This Tech Company, Workers Vote on Each Other’s Pay Raises

    • 13 May 2021
    • News

    The Hazards of Being the Boss’s Favorite

    • 17 Apr 2021
    • News

    The Pros and Cons of Working Remotely

    • 09 Apr 2021
    • News

    Why Most Startups Fail, and How to Avoid a Similar Fate

    • 31 Jan 2021
    • News

    Tips on Going Freelance During the Covid-19 Pandemic

    • 20 Jul 2020
    • News

    Survey shows South African firms in some sectors are highly innovative

    • 26 Jul 2020
    • News

    What's the backup plan if there's no COVID-19 vaccine?

    • 15 Jul 2020
    • News

    In Virtual Fireside Chat, Laura Huang Advises Female Founders on Finding—and Utilizing—their ‘Edge’

    • 05 Oct 2011
    • News

    Unhappy endings: Have people stopped eating ice cream?

    • 11 May 2020
    • News

    Covid-19 Dispatch: Karen Mills

    • 04 Nov 2011
    • News

    Americans Work Too Much for Their Own Good: de Graaf and Batker

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