Focusing On Customers - Publications - Faculty & Research

Profile

Bryan Stromer

which path and career seems most exciting to me. What is your most memorable classroom moment? This semester I am taking Business, Government, & the International Economy (BGIE), where each class session focuses View Details

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

while, everyone else in the ground-coffee market had done something similar, and it’s been going on ever since. You tend to see this happen at times of increasing costs of raw materials, wages, and energy prices—anything that puts... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

27 Aug 2012
Research & Ideas

Employee-Suggestion Programs That Work

Sara J. Singer show that the commonly accepted "analysis" approach, wherein great attention is given to identifying and prioritizing a large number of problems, is not associated with success. Instead, an "action" approach is preferable. According to their research,... View Details

Keywords: by Paul Guttry

25 Oct 2012
Research & Ideas

Developing the Global Leader

What skills do today's executives need to develop to become effective global leaders of tomorrow? And how do corporations teach these skills to their own leaders? "The shift from a country-centric corporation to one that is more... View Details

Keywords: by Julia Hanna

21 Jan 2009
First Look

First Look: January 21, 2009

options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective... View Details

Keywords: Martha Lagace

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to... View Details

Keywords: by Dina Gerdeman

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs,... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

the 1800s, the American economy embarked on a long, slow transition from a system in which most goods and services were produced for household consumption or local sale to an economy in which commodities were produced for a larger... View Details

29 Nov 2023
News

A Holiday Benefit Dinner in LA; Seattle Club Revival Underway

Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details

Keywords: Margie Kelley

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

of our clients who saw how we managed to overcome the crisis.” —Antonio Madero, Founder, Chairman and CEO of Sanluis Corporation (a leading Mexico-based automotive parts maker) Silverthorne: Was this focus on reputation development pushed... View Details

Keywords: by Sean Silverthorne

03 Apr 2007
First Look

First Look: April 3, 2007

case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607083 Punjab and Kerala: Regional Development in India Harvard Business School Case 707-008 Between 2000 and 2004, India's economy grew by 6.35 percent. Focuses View Details

Keywords: Martha Lagace

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled... View Details

Keywords: by Martha Lagace

January 2021
Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane

Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details

Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry

Citation

Purchase

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

conference calls that employees can listen to: “The first half is top executives’ discussion of the quarter and expectations. The second half they have a roundtable-like discussion on a particular topic about specific View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

03 Dec 2015
Blog Post

4 Things You Need to Know About Independent Projects

was a bit more academic and built upon the work I did during my J-Term, which was focused on identifying what steps hospitals need to take to transition from fee-for-service to a value-based payment model.... View Details

01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

than quantitative analysis. Cases and business are also about human beings, and I always keep that human element in mind." ADVICE TO CURRENT STUDENTS "As you set out on your careers, take a long-term view and have a sense of direction as... View Details

Web

Electricity - Business & Environment

“I’m focused on creating a sustainable future in which the private sector wields its influence to encourage a higher penetration of renewables on the grid – both because of... View Details

November 2001 (Revised August 2005)
Case

BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry