Publications

19 Jan 2016
First Look

January 19, 2016

Grommet The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by View Details

Keywords: Sean Silverthorne

10 May 2011
First Look

First Look: May 10

bicycles, appreciated for their retro look and style. Its country of origin had probably helped them exporting their products as their bicycles were 100% made in Italy, and the Made in Italy label had a... View Details

Keywords: Sean Silverthorne

October 14, 2019
Article

The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions

By: Ethan Bernstein and Ben Waber

It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and... View Details

Keywords: Buildings and Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design

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25 Aug 2022
News

Up on the Corner

an empty lot. To the east stands a vacant building; to the north, a liquor store with iron bars on its windows. In short, it could be any corner in any struggling neighborhood in the United States. Yet for... View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

December 2024
Case

Tencent Games

By: Rebecca Karp, Billy Chan and Nancy Hua Dai

For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details

Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's executives fretted that many of the new... View Details

Keywords: by Peter K. Jacobs

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

that Nestlé's bankers fashioned a solution for Alcon that would preserve its Swiss identity for some purposes yet make it look completely American for various other reasons.... View Details

Keywords: by Martha Lagace

April 1996 (Revised May 2000)
Case

Bed Bath & Beyond

By: Amy P. Hutton and James Weber

This case examines how accurately investors have incorporated information about the growth strategy of Bed Bath & Beyond (BBBY) into share price, especially given the changing competitive environment in the housewares industry and the recent Barron's article pointing... View Details

Keywords: Analysis; Valuation; Financial Statements; Consumer Products Industry; Consumer Products Industry

02 Aug 2011
First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For... View Details

Keywords: Sean Silverthorne

20 Nov 2007
First Look

First Look: November 20, 2007

Working PapersNone this week PublicationsFinancial Development, Bank Ownership, and Growth. Or, Does Quantity Imply Quality? Author:Shawn Cole Periodical:Review of Economics and Statistics (forthcoming) Abstract In 1980, India nationalized View Details

Keywords: Martha Lagace

2012
Chapter

The Relational Roles of Brands

By: Jill Avery

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry

March 2003 (Revised September 2004)
Case

Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link... View Details

Keywords: Trade; Agreements and Arrangements; Rights; Working Conditions; Globalization; Consumer Products Industry; Cambodia; United States

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

April 2001 (Revised July 2001)
Case

Verge Software (A)

By: Dorothy A. Leonard and Elizabeth Kind

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details

Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States

21 Feb 2019
Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

administration of elections. Silverthorne: You have studied voter participation and engagement in a number of countries.How does the American voting system(s) compare to those other countries in terms of encouraging turnout and protecting... View Details

Keywords: by Sean Silverthorne

April 2020
Case

Ment.io: Knowledge Analytics for Team Decision Making

By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details

Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

titles such as chief financial officer, chief marketing officer, chief technology officer, and chief human resources officer. “In companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details

Keywords: by Carmen Nobel

23 Aug 2011
First Look

First Look: August 23

unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and View Details

Keywords: Sean Silverthorne

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan