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  • All HBS Web  (18,867)
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  • February 2017
  • Teaching Note

Oversight Systems

By: Frank Cespedes
This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and channel partnerships at Oversight Systems, an early stage software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America
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Cespedes, Frank. "Oversight Systems." Harvard Business School Teaching Note 817-120, February 2017.
  • March 2015
  • Case

The I-PASS Patient Handoff Program

By: Robert S. Huckman and Michael Norris
In 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into... View Details
Keywords: Health Care; Hospitals; Operations Improvement; Entrepreneurship; Health Care and Treatment; Health Industry; United States
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Huckman, Robert S., and Michael Norris. "The I-PASS Patient Handoff Program." Harvard Business School Case 615-069, March 2015.
  • August 2011 (Revised November 2012)
  • Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis
Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details
Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry
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Mayo, Anthony J., and Joshua D. Margolis. "Danielle Marcoux at AdNet2Win Technologies." Harvard Business School Case 412-039, August 2011. (Revised November 2012.)
  • 2007
  • Chapter

Microfinance: Business, Profitability, and the Creation of Social Value

By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these... View Details
Keywords: Microfinance; Investment Return; Profit; Governing Rules, Regulations, and Reforms; Social Enterprise; Non-Governmental Organizations; Perspective; Value Creation
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Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
  • November 1992 (Revised April 1995)
  • Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
  • March 1982 (Revised September 1985)
  • Case

Sealed Air Corporation

By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
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Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
  • 12 Aug 2021
  • News

Delta Variant Hasn’t Yet Changed Many Return-to-Office Plans

  • 13 Feb 2019
  • News

Trolley Dilemmas Shouldn’t Influence Self-Driving Policies, Experts Argue

  • 28 Apr 2021
  • News

Liberty Mutual Insurance Elects George Serafeim of Harvard Business School to the Company's Board of Directors

  • 08 Jun 2020
  • News

Waiting for someone else to speak out

  • 14 Feb 2019
  • Video

Entrepreneurial Journeys of the 2018-19 Blavatnik Fellows

    Jenny Wang

    Jenny Shan Wang is a doctoral student in the Technology and Operations Management program at Harvard Business School (HBS). She is broadly interested in interpretable machine learning (ML), identity and inequality, and improving existing methods... View Details
    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    Ascarza, Eva, Bruce Hardie, Peter S. Fader, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Spreadsheet Supplement 524-706, March 2024.
    • Web

    Research Areas - Institute For Strategy And Competitiveness

    can a company gain a competitive advantage through a distinct way of competing? CEO Leadership What is the role of an effective CEO? Economic Development Competitiveness & Economic Development Strategies for... View Details
    • August 2016
    • Teaching Note

    Mahindra Lifespace Developers' Venture into Affordable Housing

    By: Joseph B. Fuller and Monica Baraldi
    Mahindra Lifespace Developers Limited (MLDL) was the infrastructure and real estate arm of the Mahindra Group, an Indian conglomerate with revenues of $16.5 billion in 2014. Employing 400 experts in land acquisition, design, project management, sales and marketing, and... View Details
    Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
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    Fuller, Joseph B., and Monica Baraldi. "Mahindra Lifespace Developers' Venture into Affordable Housing." Harvard Business School Teaching Note 317-029, August 2016.
    • April 1990
    • Case

    Nestle Alimentana S.A. -- Infant Formula (Abridged)

    By: James E. Austin
    The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
    Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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    Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    Ascarza, Eva, Bruce Hardie, Peter S. Fader, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Spreadsheet Supplement 524-707, March 2024.
    • March 2016
    • Case

    Residency Select or J3Personica?

    By: William Kerr and Kathryn S. Roloff
    Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into... View Details
    Keywords: Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry
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    Kerr, William, and Kathryn S. Roloff. "Residency Select or J3Personica?" Harvard Business School Case 816-088, March 2016.
    • Article

    Did Bank Distress Stifle Innovation During the Great Depression?

    By: Ramana Nanda and Tom Nicholas
    We find a negative relationship between bank distress and the level, quality, and trajectory of firm-level innovation during the Great Depression, particularly for R&D firms operating in capital intensive industries. However, we also show that because a sufficient... View Details
    Keywords: Great Depression; R&D; Bank Distress; Patents; Research and Development; Financial Crisis; Banks and Banking; Innovation and Invention; Banking Industry; United States
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    Nanda, Ramana, and Tom Nicholas. "Did Bank Distress Stifle Innovation During the Great Depression?" Journal of Financial Economics 114, no. 2 (November 2014): 273–292.
    • April 2006 (Revised April 2012)
    • Case

    Ghana: National Economic Strategy

    By: Michael E. Porter and Kjell Ke-Li Carlsson
    Set in the year 2001, as President John Kufuor contemplates a national economic strategy following his election in the first democratic transfer of power in Ghana's history. Focuses on Ghana's long history of poor economic performance and intractable poverty,... View Details
    Keywords: History; Economic Growth; Government Administration; Developing Countries and Economies; Growth and Development Strategy; Ghana
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    Porter, Michael E., and Kjell Ke-Li Carlsson. "Ghana: National Economic Strategy." Harvard Business School Case 706-497, April 2006. (Revised April 2012.)
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