Publications

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

makeup. Ten Proven Ways To Avoid Deep Change Sprinkle Internet responsibilities throughout the company—a little Web site here, a little brochure-ware there. Let them all go forward, as long as they stay... View Details

Keywords: by Rosabeth Moss Kanter

November–December 2024
Article

How Robust Is Your Climate Governance?

By: Lynn S. Paine and Suraj Srinivasan

During the past few years, as evidence of climate change and its effects has mounted, many corporate boards have added climate governance to their agendas. But the maturity of boards’ climate-oversight processes and activities varies widely.
To better... View Details

Keywords: Corporate Governance; Climate Change; Corporate Social Responsibility and Impact; Governing and Advisory Boards

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26 Jun 2007
First Look

First Look: June 26, 2007

also apparent using only portfolio investment responses to within-country corporate tax rate changes in a panel from 1994 to 2005. Investors... View Details

Keywords: Martha Lagace

04 Jan 2021
Blog Post

The First Alumni of the MS/MBA: Engineering Sciences Program

alumni “Startup Spotlights.” Sent to both recent graduates and the alumni advisors, the newsletter invited alumni to host office hours and content sessions to bolster... View Details

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that “shaped my view on software development and how... View Details

Keywords: Technology; Entrepreneurship

January 16, 2020
Article

How Global Leaders Should Think About Solving Our Biggest Problems

By: Mark R. Kramer, Marc W. Pfitzer and Helge Mahne

The corporate social conscience will soon be on full display in Davos, Switzerland, where global leaders from business, government, and civil society will assemble on January 21 for the annual meeting of the World Economic Forum. Hundreds of millions of dollars will be... View Details

Keywords: Corporate Social Responsibility and Impact; Social Issues; Global Range; Partners and Partnerships; Strategy

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07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

industries in different ways. Venture capital, for example, was once mostly reserved for institutional investors backed by endowments and pension funds. Today, it increasingly includes individual investors... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

02 Feb 2010
First Look

First Look: Feb. 2

adopt third-degree price discrimination based on the income of different consumer classes while foreswearing third-degree price discrimination based on differences in the elasticity of demand. It can also explain why prices seem to be... View Details

Keywords: Martha Lagace

06 Mar 2007
First Look

First Look: March 6, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by advertisers as media consumption moves View Details

Keywords: Martha Lagace

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

25 Oct 2011
First Look

First Look: October 25

Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios Authors:Kenneth A. Froot, J. Arabadjis, S. Cates, and S. Lawrence Publication:Journal of Portfolio Management (forthcoming) Abstract... View Details

Keywords: Sean Silverthorne

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

March 2021 (Revised October 2021)
Case

Aligning Mission and Margin at Southern Bancorp

By: Rebecca M. Henderson, Brian Trelstad and Eren Kuzucu

In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how Southern Bancorp should continue to grow.... View Details

Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas

2023
Working Paper

How Wicked Problems Drive Business Performance: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details

Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance

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February 2007 (Revised February 2009)
Case

A Differentiation Strategy at ASDA

By: David E. Bell and Nitin Sanghavi

The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details

Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Retail Industry

October 2022
Case

Ceibal: Sustaining and Scaling Educational Innovation in Uruguay

By: John J-H Kim, Michael Chu and Mariana Cal

Ceibal was founded in 2007 in Uruguay, as an initiative to reduce the digital gap in the country. After playing an important role providing a smooth transition to remote learning during COVID, Ceibal in 2022 must now determine the best way to fulfill its mission to "be... View Details

Keywords: Digital Gap; COVID-19 Pandemic; Education; Teaching; Digital Platforms; Technology Adoption; Technological Innovation; Social Issues; Transformation; Corporate Social Responsibility and Impact; Mission and Purpose; Education Industry; Latin America; South America; Uruguay