Publications

01 Nov 2011
First Look

First Look: Nov. 1

online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we... View Details

Keywords: Sean Silverthorne

March 2013 (Revised May 2014)
Case

Unilever's New Recipe for Growth

By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson

This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe. View Details

Keywords: Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe

June 2003 (Revised August 2003)
Case

Pension Policy at The Boots Company PLC

By: Luis M. Viceira and Akiko M. Mitsui

In early 2000, the trustees of the pension scheme at Boots considered a proposal to move 100% of the pension assets into a bond portfolio, which would be passively managed. The Boots Co. PLC was a leading retailer of cosmetics and toiletries in the United Kingdom, and... View Details

Keywords: Performance Productivity; Employees; Asset Management; Capital Structure; Investment Portfolio; Consumer Products Industry; United Kingdom

July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (B)

By: Samuel L. Hayes III

Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details

Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

program partnership with health care providers, our public policy work, and more. It all rolls up to our mission of ending hunger together. And that’s what has gotten us through 2020: our mission. Mission... View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

you think back before smart phones and tablets, shopping on line was much less convenient. Today online shopping is omnipresent. Now as we have our discussion, I can use my smartphone to order tonight's dinner View Details

Keywords: by Sean Silverthorne; Retail

01 Mar 2016
News

Faculty Q&A: Price Check

Many products are sold for just one selling season. It’s extremely difficult to predict demand—sometimes demand actually increases as the price goes up due to perceived quality and popularity. These factors... View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility... View Details

Keywords: by Staff

September 1990 (Revised January 1992)
Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino

Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details

Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

27 Oct 2009
First Look

First Look: October 27

Working Papers Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets? (revised) Authors: Shawn Cole, Thomas Sampson, and Bilal Zia Abstract Why is View Details

Keywords: Martha Lagace

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

grown, so has the demand for courses on the topic. Scan the mission statements of most major universities and professional schools and you'll find that "educating... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

22 Jul 2013
Sharpening Your Skills

Sharpening Your Skills: Meeting Management Challenges in India

Lakshmi Iyer believes the problem has more to do with intellectual pirates than the cinematic kind. Modern Indian Art: The Birth Of A Market Before 1995, there was little market for twentieth-century Indian fine art. That's when artists, auction houses, critics, View Details

Keywords: Re: Tarun Khanna & Rohit Deshpande

01 Jan 2011
News

Peter Harf, MBA 1974

focusing the company on consumer goods. "We had a lot of marginal pieces in our portfolio," explains Harf. In those early years, Harf acquired around 25 companies. "I'm not afraid of taking risks. I'm not afraid of losing. I'm not afraid... View Details

09 Mar 2009
Research & Ideas

How to Revive Health-Care Innovation

industry.The challenge that we face—making health care affordable and conveniently accessible to most people—is not unique to health care. Almost every industry began with services and products that were so... View Details

Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health

November 1992 (Revised January 2002)
Case

Process Control at Polaroid (A)

By: H. Kent Bowen and Steven C. Wheelwright

Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details

Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Consumer Products Industry