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Fereshteh Zeineddin

Why was earning your MBA here important to you? I was at a point in my career when I wanted to transition into brand management. I knew that to become a great brand manager, I needed to gain a better understanding of all aspects of business. A general View Details

Keywords: Retail

October 1984 (Revised March 1999)
Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details

Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Apparel and Accessories Industry; Sports Industry

10 Feb 2022
News

Guiding Low-Wage Workers on the Upward Mobility Path Is a Win for Employees and Companies

August 2001 (Revised October 2001)
Case

Shinsei Bank (A)

By: Michael Y. Yoshino and Perry Fagan

In a deal marking the first acquisition of a domestic Japanese financial institution by foreigners, a consortium of Western investors purchased the assets of the Long Term Credit Bank (LTCB) of Japan in March 2000. The new management renames the bank Shinsei Bank,... View Details

Keywords: Acquisition; Assets; Banks and Banking; Investment; Business or Company Management; Managerial Roles; Organizational Structure; Failure; Adaptation; Banking Industry; Japan

10 Sep 2014
Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in business," Hall said during a... View Details

Keywords: by Dina Gerdeman

Web

Race, Gender & Equity

teaching and learning. Explore cases that showcase a diverse range of leaders and teaching materials to help you foster equity and inclusion in the classroom. Gender and Work Symposium Executive Education Learn about board diversity through our Board Diversity... View Details

June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,... View Details

Keywords: by Dina Gerdeman

Web

Hire Talent

Family: Allison Boxer (MBA 2012) Allison Boxer 11 Oct 2024 Four Ways to Make The Most of Your Company Events Molly DeCastro, Lia Mastrogiacomo 07 Oct 2024 Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities Becca Carnahan 16 Sep 2024 Connect... View Details

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

08 Nov 2016
News

CVS expects to lose 40 million prescriptions to Walgreens

September 2005 (Revised March 2007)
Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details

Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry

October 2011
Supplement

Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

By: David A. Garvin

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India

March 1990 (Revised September 1993)
Case

People Express Airlines: Rise and Decline

By: Michael Beer

Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details

Keywords: Employee Relationship Management; Human Resources; Air Transportation Industry

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry