Publications

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

considered in the same light by managers and researchers." "The former are charged with making decisions and implementing them, the latter with simply providing previously contracted-for... View Details

Keywords: by Martha Lagace

15 Dec 2020
Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

freedom ring (safely) Since the start of the pandemic, people have been making decisions with limited data about questions as basic as whether to get a haircut and as complex as whether to send children to... View Details

Keywords: by Danielle Kost; Food & Beverage

01 Feb 2002
News

Q&A: Wrestling with the Unthinkable

future. If terrorism continues in America, it will take longer for consumer confidence to come back and will delay the return to a robust economic cycle. In terms of what economic decisions ordinary citizens can View Details

Keywords: counterterrorism; terrorism; National Security and International Affairs; Government

01 Dec 2005
News

Faculty Books

International Finance A Casebook by Mihir A. Desai (John Wiley & Sons) These case studies, by Associate Professor Desai, consider how major financial and investment decisions must adapt to the opportunities and obstacles in a rapidly... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

Organizational Responses to COVID-19 and Climate Change: A Conversation with Rebecca Henderson (Environmental Insights) Read COVID-19 coverage from Working Knowledge 4. Develop cross-functional teams able to make View Details

Keywords: by Euvin Naidoo

10 Jan 2018
Blog Post

EXPERTS SHARE 5 TIPS TO BECOME A BETTER MANAGER

It's incredibly important to make sure that every member of the team is informed, on the same page, and understands the reasoning behind your decision making. To communicate effectively, you need to... View Details

Keywords: All Industries

01 Dec 2011
News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

9 AM – 10 AM EDT, 21 Aug 2019
HBS Online

HBS Online Entrepreneurship Essentials

Master a proven framework for building and financing new ventures and learn to speak the language of the start-up world. Program Dates: August 21, 2019 - September 18, 2019 View Details

9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Entrepreneurship Essentials

Master a proven framework for building and financing new ventures and learn to speak the language of the start-up world. Program Dates: January 23, 2019 - February 20, 2019 View Details

March 2008
Case

Cambrian House

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details

Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet

17 Oct 2019
Working Paper Summaries

Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America

March 1993
Background Note

Stages Theory, The: A Framework for IT Adoption and Organizational Learning

By: Richard L. Nolan, David Croson and Katherine Seger

Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details

Keywords: Information; Body of Literature; Information Management; Information Publishing; Adoption; Organizational Structure; Organizational Design; Decision Making; Information Technology Industry

Article

The Performer's Reactions to Procedural Injustice: When Prosocial Identity Reduces Prosocial Behavior

By: Adam M. Grant, Andrew Molinsky, Joshua D. Margolis, Melissa Kamin and William Schiano

Considerable research has examined how procedural injustice affects victims and witnesses of unfavorable outcomes, with little attention to the “performers” who deliver these outcomes. Drawing on dissonance theory, we hypothesized that performers' reactions to... View Details

Keywords: Interpersonal Communication; Judgments; Fairness; Outcome or Result; Behavior; Identity; Power and Influence

December 2002
Article

The Persistence of Emerging Market Equity Flows

By: K. A. Froot and J. Donohue

Keywords: Asset Pricing; Equity Investment; Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Financial Services Industry

07 Oct 2009
Working Paper Summaries

Specific Knowledge and Divisional Performance Measurement

Keywords: by Michael C. Jensen & William H. Meckling

October 1994
Article

When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior

By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell

Keywords: Analytics and Data Science; Consumer Behavior; Decision Choices and Conditions

February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry

May 2007 (Revised July 2007)
Case

JetBlue: Prepare for Financing

The CFO of JetBlue is trying to decide which of two financing proposals to pursue. A straight equity issue will dilute his principal shareholders' ownership, but seems like the safer alternative in an industry that is notorious for its high failure rate. On the other... View Details

Keywords: Decision Choices and Conditions; Private Equity; Public Equity; Financing and Loans; Air Transportation Industry; United States