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  • 2024
  • Case

EPCorp: What Story Does the Data Tell?

By: Jacob M. Cook
In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
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  • June 2022
  • Case

PFA Pensions: The Climate Plus Product

By: Daniel Green, Victoria Ivashina and Alys Ferragamo
The case explores whether alternative investments play a unique role in achieving low carbon dioxide emissions at the portfolio level. This case is set in April of 2020 and follows Kasper Ahrndt Lorenzen, Chief Investment Officer, and Peter Tind Larsen, Head of... View Details
Keywords: Carbon Emissions; Carbon Footprint; Alternative Assets; Alternative Investment Vehicles; Pension Fund Investing; Private Equity; Renewable Energy; Investment Portfolio; Corporate Social Responsibility and Impact; Environmental Sustainability; Denmark
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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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  • February 2021
  • Case

Enterprise Agility at Komerční Banka

By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick
In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details
Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic
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  • Article

Capturing Value from Intellectual Property (IP) in a Global Environment

By: Juan Alcácer, Karin Beukel and Bruno Cassiman
Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details
Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment
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  • December 2014
  • Article

The Discipline of Business Experimentation

By: Stefan Thomke and Jim Manzi
The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
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  • September 2014 (Revised March 2015)
  • Case

Fast Ion Battery

By: Ramana Nanda, Robert F. White and Stephanie Puzio
John Davidson, a partner at Ware Street Capital (WSC) and a board member at Fast Ion Battery, had just received a phone call from Don Lerner at Bluelock Ventures telling him that Bluelock would not participate in the $5M bridge financing for Fast Ion Battery. Lerner's... View Details
Keywords: Entrepreneurial Finance; Real Options; Term Sheets; Clean Technology; Entrepreneurship; Venture Capital
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  • April 2014
  • Teaching Note

Jiangxi Agribusiness: (TN)

By: David F. Hawkins
[TN for 114-039] Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Jiangxi Agribusiness... View Details
Keywords: Financial Analysis; Ratio Analysis
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  • September 2013
  • Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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  • January 2009
  • Article

Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

By: Robert S. Huckman, Bradley R. Staats and David M. Upton
Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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    How the Internet Became Commercial

    In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

    • 01 Dec 2004
    • News

    Marquis Jet Takes Off

    partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details
    Keywords: Roger Thompson; Air Transportation; Transportation
    • 29 Nov 2017
    • Research & Ideas

    How to Succeed in Business (According to a 15th Century Trade Merchant)

    broader potential as a societal goal,” says Reinert. “You needed to be wealthy to give to others. Instead of conquering, you could achieve greatness through excellence in trade.” “They incorporated business into a larger social and... View Details
    Keywords: by Julia Hanna
    • 04 Jul 2005
    • What Do You Think?

    How Can Business Schools Be Made More Relevant?

    research, Paula Thornton commented that "trying to get professors to pick up studies that are needed by the business community has been frustrating." Arthur Fullerton includes on his list of today's curricular inadequacies:... View Details
    Keywords: by James Heskett
    • 01 Jun 2024
    • News

    Firm Foundation

    Courtesy Tracy Britt Cool Courtesy Tracy Britt Cool Tracy Britt Cool (MBA 2009) has been playing the long game as long as she can remember. The former Berkshire Hathaway executive grew up in a family business: Her father was a third-generation farmer in Manhattan,... View Details
    Keywords: Janelle Nanos; private equity; Warren Buffett; career path; investment strategy; family business; Finance
    • 01 May 2013
    • News

    Edward E. Matthews, MBA 1957

    “Some people detest asking people for money, but I’m not one of them.” And because he believes in making contributions that give institutions flexibility, Matthews gives to the HBS Fund. “The Dean needs the resources to innovate and to... View Details
    • Portrait Project

    Jennifer Wu

    whom I have taken for granted all along.  A sense of shame washed over me, as I recalled the many times I yelled at Mom and Dad in arguments and prioritized my needs over theirs. That was the moment I decided to return home after HBS.  I... View Details
    • 02 Aug 2007
    • What Do You Think?

    How Will Millennials Manage?

    for the use of technology, and sensitivity to needs for work/life balance. This is the predominant collective response from many who responded to this month's topic, "How Will Millennials Manage?" It may be at odds with Michael... View Details
    Keywords: by Jim Heskett
    • 03 Feb 2010
    • Working Paper Summaries

    Accountability and Control as Catalysts for Strategic Exploration and Exploitation: Field Study Results

    Keywords: by Robert L. Simons