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  • February 2016
  • Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
Keywords: Health
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  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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  • April 2002
  • Background Note

Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics

An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details
Keywords: Perspective; Cases
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  • Web

Research Community - Doctoral

may lead. Students study business in motion, with all the variables operating at once and, like the companies they study, are not limited by traditional academic boundaries. Students acquire knowledge and research skills leading to... View Details
  • 20 Oct 2015
  • Blog Post

Alumni: Where Are They Now? Featuring Bryan Guerra...

Current Position: Assistant Director of Disruptive Strategy at HBX Current Location: Boston, MA Tell us what you're up to these days. I currently serve as the Assistant Director of Disruptive Strategy at HBX, Harvard Business School's online View Details
Keywords: Technology

    Steven C. Wheelwright

    Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

    Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

    • August 2017 (Revised July 2019)
    • Case

    GROW: Using Artificial Intelligence to Screen Human Intelligence

    By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
    Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
    Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
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    • October 2015
    • Case

    BandPage (A)

    By: Karim R. Lakhani, Colin Maclay and Greta Friar
    BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
    Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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    • 27 Oct 2016
    • HBS Seminar

    Andrea Pratt, Richard Paul Richman Professor of Business and Professor of Economics, Columbia University

      Balancing Risk and Reward: An Automated Phased Release Strategy

      Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases... View Details
      • Web

      Research Areas - Doctoral

      environment in which businesses operate. Drawing from perspectives of economic theory, political science, and history, they examine the “rules” and policies established by government and other non-business institutions that affect... View Details
      • June 2024
      • Article

      Oral History and Business History in Emerging Markets

      By: Geoffrey Jones
      This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
      Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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      • 2023
      • Article

      Balancing Risk and Reward: An Automated Phased Release Strategy

      By: Yufan Li, Jialiang Mao and Iavor Bojinov
      Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
      Keywords: Product Launch; Mathematical Methods; Product Development
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      • Web

      FAQs - Alumni

      Reunions FAQs Last updated: March 13, 2025 > Where do I turn for help with my HBS login? When is my reunion? What does the schedule look like? Currently scheduled dates are listed on reunions.hbs.edu . When registration is open, a link to... View Details
      • 10 Jun 2008
      • First Look

      First Look: June 10, 2008

      managers will use the discretion given by such estimates to convey private information on future cash flows, while agency theory predicts managers will use the discretion opportunistically. We test these alternative hypotheses using a... View Details
      Keywords: Martha Lagace
      • 17 Nov 2009
      • First Look

      First Look: Nov. 17

        Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two... View Details
      Keywords: Martha Lagace
      • August 2018
      • Article

      Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

      By: Goran Calic and Sébastien Hélie
      Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details
      Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance
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      • February 2017
      • Supplement

      JCDecaux, 2016: Global Leader ... Again

      By: John R. Wells and Gabriel Ellsworth
      In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
      Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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      • 12 Jan 2010
      • First Look

      First Look: Jan. 12

      to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled View Details
      Keywords: Martha Lagace
      • Program

      Advancing Women of Color in Leadership

      inclusion, this program emphasizes practical steps to advance women of color and enhance their leadership ability and fulfill their ambitions—while helping others do the same and leveraging the contributions made View Details