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The Art of "Posting" - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

September 2002
Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy

Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details

Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry

Citation

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01 Dec 2013
News

Single Mom at 15 Now Silicon Valley Star

Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

contracts.” In fixed-price contracts, the supplier provides a product or service to the government at a fixed price. In cost-plus contracts, the supplier bills the government based on reported production... View Details

Keywords: by Kristen Senz; Service; Construction

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

the company started in management consulting. After graduating from Harvard College in 2005, Surette joined Parthenon for three years before matriculating at HBS in the fall of 2008. Amid a global recession, his business school experience... View Details

01 Mar 2004
News

Protecting against the Erosion of Brand Value

brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue. Fortunately, View Details

Keywords: Publishing Industries (except Internet); Information

30 Oct 2014
Blog Post

Alumni: Where are they now? Featuring Robert Leke...

younger members of the team. I hope to one day help in building this investment firm into one which is known for its hands-on management approach, patient capital and deep knowledge in the sectors within which we operate in Africa. -... View Details

Keywords: Consumer Products / Retail

15 Nov 2013
News

Helping Bright Ideas Shine Again

capital firm he opened in 2004 (and closed in January 2013) that focused on the Internet, software, and mobile spaces. The experience taught him some important lessons, among them the benefits of restricting his number of investments. "Nueva Ventures had a View Details

Keywords: Robert S. Benchley

01 Feb 1998
News

Women at the Top

explore a wide range of contemporary business issues and top management concerns. Beyond that, the program was aimed at giving these leaders the opportunity to reap the benefits of spending time with other top-level women executives. In a... View Details

Keywords: Marguerite Rigoglioso and Susan Young

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry

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01 Jun 2020
News

Prognosis

patients than any other hospital in the state—to bend without breaking under the pressure of the pandemic. Professor Robert Huckman is an economist and health care researcher who serves as unit head for Technology and Operations View Details

Keywords: Jen McFarland Flint; COVID-19; Hospitals; Health, Social Assistance

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

with their smartphones before a meeting begins, thinking of it as an efficient way to manage their time," says Maarten Bos, a post-doctoral research fellow at Harvard Business School, who co-wrote the study with HBS Associate Professor... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

CEO Corie Barry, who says that making money is the company’s business imperative, not its purpose. Barry explains how the company manages to balance pursuing its mission of enriching people’s lives through technology while also focusing... View Details

Keywords: by Ranjay Gulati

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

Management Practice and leadership expert Robert Steven Kaplan comments on these issues. Michel Anteby Many companies today operate like Russian nesting dolls, where one large figure is actually made up of many smaller ones. These... View Details

Keywords: by Staff; Journalism & News; Publishing

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

companies students are interested in as well, from startups to high growth to the Fortune 500. Product management continues to be a popular functional area for students eager to use their general View Details

Keywords: Technology

01 Jun 2001
News

A Match Made in Heaven

Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old... View Details

Keywords: Samuel Adams; The Boston Beer Company; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

Web

Credits - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

production: Melissa Clarke, Baker Library Information Products Digital Imaging: Digital Imaging Group, Harvard University Mary Lee Kennedy, Executive Director, Baker Library Laura Linard, Director, Historical Collections, Baker Library... View Details

January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina

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Field Course: Startup Operations - Course Catalog

Organization: Structuring early teams and the processes by which to operate your business. Topics will include: Who to hire and when - from technical hires and managing freelancers/first hires to product... View Details

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

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