New Brand Development - Publications - Faculty & Research

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details

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January 2016 (Revised November 2016)
Case

Uber in China: Driving in the Gray Zone

By: William C. Kirby, Joycelyn W. Eby, Shuang L. Frost and Adam K. Frost

CEO and Founder of Uber Technologies, Travis Kalanick, had made clear to investors and the public that expansion into China was one of his company's major priorities for 2016. Uber had already demonstrated remarkable capacity for rapid, global scaling, and for... View Details

Keywords: China; Uber; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Technology Industry; China

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03 Nov 2009
First Look

First Look: Nov. 3

of progressive policies and programs. There was increasing flexibility in how people were employed, including alumni. But in its quest to become a globally integrated enterprise, IBM needed to continue to develop View Details

Keywords: Martha Lagace

27 May 2009
First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W. Morris Abstract Innovative... View Details

Keywords: Martha Lagace

12 Sep 2006
First Look

First Look: September 12, 2006

small open economy, final goods production is carried out by foreign and domestic firms, which compete for skilled labor, unskilled labor, and intermediate products. To operate a firm in the intermediate goods sector, entrepreneurs must View Details

Keywords: Sean Silverthorne

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

12 Apr 2022
Blog Post

The Many Languages of Medicine to Impact Care Delivery

Biotechnology: Life Sciences joint degree program. To many, the idea of halting my medical school education so close to the finish line seemed misaligned. To most, the simultaneous pursuit of three degrees appeared unnecessary. To me, I saw an opportunity to View Details

20 Dec 2016
First Look

December 20, 2016

recent research and highlights organizational work environment influences on those processes. We revisit basic assumptions underlying the 1988 model, modify certain components and causal connections, and introduce four new constructs into... View Details

Keywords: Carmen Nobel

Blog

Inside the Learning: Wellness on Campus

and social activities that help you recharge and make new friends. At the same time, we make it easy for you to maintain your regular exercise regimen or even embark on a new commitment to fitness. Whatever... View Details

Web

CSV in Practice - Institute For Strategy And Competitiveness

Shared Value in Products & Markets Novo Nordisk developed diabetes training programs for Chinese physicians in partnership with government, NGOs, and opinion leaders to disseminate the latest thinking on diabetes prevention, screening,... View Details

March 10, 2025
Article

How Gen AI Could Change the Value of Expertise

By: Joseph Fuller, Matt Sigelman and Michael Fenlon

In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details

Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career

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29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

One might expect first-time entrepreneurs to pick up speed as they churn out more products, but new research finds that nascent firms typically launch second products six weeks later than originally planned. What’s more, with each... View Details

Keywords: by Rachel Layne

12 Nov 2019
Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

Business Administration and co-head of the Strategy Unit at Harvard Business School. Consider that between the 1950s and 1980s, Uncle Sam’s spending on research and development (R&D) rose fivefold from less than $20 billion to more... View Details

Keywords: by Michael Blanding

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Bibliography | Baker Library | Bloomberg Center | Harvard Business School

Centennial: Lehman Brothers, 1850–1950. New York: Lehman Brothers, 1950. Archibald, Robert. “Mayer Lehman (1830–1897).” Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present , vol. 2. Ed. William J.... View Details

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Business, Government & the International Economy Awards & Honors - Faculty & Research

of the Year by New Statesman . Caroline M. Elkins : Legacy of Violence: A History of the British Empire (Alfred A. Knopf, 2022) was included in The New York Times ' 100 Notable Books of 2022. Mattias E.... View Details

07 Jun 2021
Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his View Details

Keywords: by Danielle Kost

November 2006 (Revised November 2007)
Case

EFJ, Inc.

By: Lynda M. Applegate, Ajay Vinze and Mara Vatz

Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says... View Details

Keywords: Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion

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September 2010 (Revised July 2021)
Case

Gone Rural

By: Andre F. Perold

Gone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a... View Details

Keywords: Social Enterprise; Corporate Social Responsibility and Impact; Growth and Development; Buildings and Facilities; Business Growth and Maturation; Corporate Finance; Business and Shareholder Relations; Swaziland

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20 Jan 2022
Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

input from employees on what they need. This may seem obvious, but in the 2021 Future Forum survey, 66 percent of executives reported they developed their post-pandemic workforce policies with little to no input from employees. View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States

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