Publications

22 Feb 2022
Cold Call Podcast

How to Scale a Startup Marketplace for Used Furniture

Keywords: Re: Ayelet Israeli; Consumer Products

September 1990 (Revised January 1992)
Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino

Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details

Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan; Asia

Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Right of... View Details

Keywords: Consumer Products and Services (B2C)

January 1996
Teaching Note

Masco Corporation (A) & (B) TN

By: Cynthia A. Montgomery and Michael E. Porter

Teaching Note for (9-389-186) and (9-389-187). View Details

Keywords: Consumer Products Industry

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

program partnership with health care providers, our public policy work, and more. It all rolls up to our mission of ending hunger together. And that’s what has gotten us through 2020: our mission. Mission... View Details

31 Jan 2012
First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, View Details

Keywords: Sean Silverthorne & Carmen Nobel

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in... View Details

August 1994 (Revised May 1997)
Case

Sony Corporation: The Walkman Line

Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation. View Details

Keywords: Cost Accounting; Brands and Branding; Consumer Products Industry; Japan

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

situation is becoming desperate [ ]. I have prepared yet another proposal to show the management team tomorrow, but I need to get Steve to buy in; not sure which way he will go. [Sophie, product manager at a consumer products company,... View Details

Keywords: by Carmen Nobel

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

Shinta Kamdani

Keywords: Consumer Products, Energy

June 2010 (Revised January 2011)
Case

Scientific Glass Incorporated: Inventory Management

By: Steven C. Wheelwright and William Schmidt

Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory... View Details

Keywords: Inventory Control; Inventory Management; Materials Management; Order Processing; Warehousing; Salesforce Management; Logistics; Operations; Order Taking and Fulfillment; Finance; Consumer Products Industry; Consumer Products Industry

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

grown, so has the demand for courses on the topic. Scan the mission statements of most major universities and professional schools and you'll find that "educating... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

15 Jun 2010
First Look

First Look: June 15

hiring and socialization policies. Institutional Demand Pressure and the Cost of Corporate Loans Authors:Victoria Ivashina and Zheng Sun... View Details

Keywords: Martha Lagace

2012
Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier

With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details

Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry

January 1991 (Revised November 1994)
Supplement

Black Caucus Groups at Xerox Corp. (B)

Describes the compromise worked out between Xerox and the black caucus groups. The implications of this arrangement for Xerox and black employees over the next 16 years is also described. View Details

Keywords: Agreements and Arrangements; Employee Relationship Management; Race Characteristics; Consumer Products Industry