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Publications
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(14,743)
- Faculty Publications (5,837)
- 1982
- Casebook
Cases in Operations Management: Strategy and Structure
By: W. Earl Sasser, Kim B. Clark, David A. Garvin, Margaret B.W. Graham, Ramchandran Jaikumar and David H. Maister
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
- September 1982 (Revised August 1985)
- Case
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (A)
By: Michael E. Porter and John R. Wells
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
- July 1982
- Supplement
General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video
By: Richard G. Hamermesh and Francis Aguilar
Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- March 1982 (Revised June 1986)
- Background Note
Note on Diversification as a Strategy
By: Michael E. Porter and Malcolm S. Salter
Presents a discussion of corporate diversification. Covers historical background, the concept of strategy for a diversified company, and concepts of value creation. View Details
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
- February 1982 (Revised June 1990)
- Case
Massey-Ferguson Ltd.—1980
By: Carliss Y. Baldwin and Scott P. Mason
Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
- March 1981 (Revised November 1998)
- Supplement
Corning Glass Works International (C2)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization... View Details
- January 1981 (Revised February 1982)
- Case
People's Republic of China: Development Strategies and Performance
By: James E. Austin
- January 1981
- Case
Mary Kay Cosmetics, Inc.
By: John P. Kotter
Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
- December 1980 (Revised December 1984)
- Case
Hudepohl Brewing Co.
Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details