Publications

March 2017 (Revised April 2017)
Case

OXXO's Turf War Against Extra (A)

By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb

In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details

Keywords: Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico

October 2009 (Revised July 2013)
Case

Gilead Sciences, Inc.: Access Program

By: V. Kasturi Rangan and Katharine Lee

Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details

Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry

November 2008
Case

HNA Group: Moving China's Air Transport Industry in a New Direction

By: William C. Kirby, F. Warren McFarlan and Tracy Manty

HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details

Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China

Web

Margot Dushin Archives | Social Enterprise

warm welcome... Congratulations to the 2020 New Venture Competition Social Enterprise Track Finalists Margot Dushin 09 Apr 2020 In February 2020, the HBS New Venture Competition received 53 entries to the... View Details

2008
Working Paper

Platform Competition, Compatibility, and Social Efficiency

By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda

Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details

Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition

Read Now

March 1998 (Revised August 1998)
Case

Pepsi Blue

By: John A. Quelch

Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details

Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States

20 Oct 2015
News

This could be the next 'subprime mortgage crisis'

16 Apr 2015
News

Why Larry Summers Thinks Alternative Lending Will Save the World

14 May 2015
News

One Day After Wreck, Increased Funding for Amtrak Fails in a House Panel

08 Oct 2013
News

Younger Americans Fare Poorly on Skills Against International Peers

16 Apr 2018
News

Tax Reform, Round One

20 Sep 2016
News

HBS study addresses U.S. middle skills gap

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

America small-business owners moved quickly when COVID-19 started shuttering shops in March. Fine dining restaurants shifted to takeout. Book shops introduced curbside pickup. Gyms offered classes online. Business owners, it seemed, just needed to face this... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

November 1983 (Revised October 1988)
Case

Canon Inc.: Worldwide Copier Strategy

By: Michael E. Porter

Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details

Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry

Find at Harvard

2018
Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality

SSRN

January 2017
Supplement

Intrapreneurship at DaVita HealthCare Partners: Cash Flow Tool

By: Joseph B. Fuller and Christopher Payton

DaVita Healthcare Partners Inc. (DaVita) is one of the U.S.'s leading dialysis providers, a process whereby persons with end-stage renal disease (ESRD) are connected to a machine that performs the functions of a healthy kidney. Kent Thiry, DaVita's CEO, has expanded... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States