Publications

January 2025
Case

Negotiating with Data: Analytics FC (A)

By: Jillian Jordan and Livia Alfonsi

Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details

Keywords: Negotiation; Negotiation Preparation; Gender; Analytics and Data Science; Sports; Reputation; Value Creation; Consulting Industry; Consulting Industry; Europe; United Kingdom

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Accommodations Industry

January 2011 (Revised June 2011)
Case

Intellectual Property Intermediaries

By: Andrei Hagiu

During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details

Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of View Details

Keywords: Dina Gerdeman

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

which was held on May 18 in the city. Intended to explore the impacts of technology on the nature and availability of work in San Francisco, the all-day conference invited alumni to join a conversation with HBS faculty, city stakeholders,... View Details

Keywords: Margie Kelley

01 Mar 2013
News

Sizing Up Social Impact

after stints at the World Bank and at his family's industrial distribution business. "Then you have to consider the outputs: Did they use this new technology and training? Did it produce more bananas or... View Details

Keywords: Julia Hanna; Crop Production; Agriculture; Administration of Economic Programs; Government; Administration of Housing Programs, Urban Planning, and Community Development; Government; Water, Sewage and Supply Systems; Utilities

25 Sep 2012
First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details

Keywords: Sean Silverthorne

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

23 Jun 2015
First Look

First Look: June 23, 2015

organizational units and corporations are likely to match the boundaries of underlying technological modules. (This correspondence is called "mirroring.") In this article, I explain the concept of modularity and describe how... View Details

Keywords: Sean Silverthorne

June 2019
Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni

Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details

Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry