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  • Web

Credential of Digital Innovation and Strategy | HBS Online

collaboratively Gain frameworks, tools, and customer engagement techniques to enhance your organization’s digital marketing strategy and measure its success Understand how digital platforms create and capture value, and discover how to... View Details
  • 06 Aug 2020
  • Blog Post

WHY WE STARTED THE HBS BLACK INVESTMENT CLUB

investors are unaware of the biases that create barriers to actually investing in Black founders. It is no surprise that the rest of the investing world also severely lacks racial diversity. According to Kanyi Maqubela, managing partner... View Details
Keywords: All Industries
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

Consumers do not bounce from doctor to doctor nearly as often and therefore lack comparative expertise. In many cases, they develop relationships with their caregivers that render their reviews idiosyncratic. 6. Fear of Reprisal. Hotel... View Details
Keywords: by John A. Quelch; Health
  • May 2009 (Revised July 2011)
  • Case

Daqi

By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang
In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details
Keywords: Information Publishing; Growth and Development Strategy; Risk Management; Marketing; Business and Government Relations; Expansion; Internet; Information Industry; China
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  • August 1992 (Revised February 1998)
  • Supplement

Star Distributors, Inc. (B)

By: David A. Thomas
Presents the dilemma of Don Waters, vice president of Franchise Operations at Belmont Beverages. Waters must must decide what to do about the conflict between two partners in one of Belmont's franchises. View Details
Keywords: Management Teams; Conflict Management; Franchise Ownership; Partners and Partnerships; Distribution Industry; Food and Beverage Industry
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  • Blog

Crossing the Bridge from Program Learning to Practical Application

When you attend an HBS Executive Education program, you never know what opportunities the experience may present. In fact, you could even find yourself becoming part of the teaching team. Ask Deb Barnes, Senior Managing Director of Fund... View Details
  • 02 Jan 2019
  • News

Not Waiting for Progress

international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, and HBO. Talented and Together Throughout his career, in a variety of business and... View Details
Keywords: Deborah Blagg
  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto
  • February 2015 (Revised May 2015)
  • Supplement

Nokia's Bridge Program: Outcome and Results (B)

By: Sandra J. Sucher and Susan J. Winterberg
Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details
Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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  • 26 Nov 2021
  • News

Organizations Need a Dynamic Approach to Teaching People New Skills

  • 14 May 2013
  • Blog Post

Fellow HBS Classmates Enriching the Internship Experience

our out-of-work time. I think relationships with HBS classmates are particularly rewarding for several reasons. First, we have known each other (in many cases) for almost an entire year. This degree of familiarity breeds a natural trust... View Details
Keywords: Entertainment / Media / Sports
  • Web

Hacking AI with HBS IT | Information Technology

to see the innovations the organization could implement going forward. A huge thank you to the HBS IT staff who participated and AWS for their services, but even bigger thanks to the Business Relationship View Details
  • Profile

Rocio Parra

among students and faculty. We did quant studies on campus and on Facebook, plus qualitative studies through faculty interviews and close observation of students using the product. Our team won first place — and I became really interested in marketing strategy and... View Details
  • 01 Dec 2018
  • News

Combating Climate Change

If global temperatures rise by 6 degrees celsius by 2050—as they are on track to do—officials at the International Energy Agency say the changes would bring “devastating consequences for the planet.” And those consequences will extend to business: Storm-lashed View Details
  • July 2004 (Revised July 2005)
  • Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States
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  • 01 Mar 2012
  • News

School’s Financial Picture Brighter than Expected

School’s two main revenue generators, Executive Education and Harvard Business Publishing, led with strong revenue growth. Driven by newly launched open-enrollment courses and the first increase in custom program participation since the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 09 Feb 2016
  • News

Powering into the Future

your body. “If you look at electric vehicles, it’s a great example. One of our customers, that builds probably the largest fleet in the world of plug-in hybrids, has found that the majority of their customers never plug it in. It’s... View Details
  • October 2007
  • Article

Grist: A Strategic Approach to Climate

By: Michael E. Porter and Forest Reinhardt
Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details
Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy
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  • 10 Apr 2023
  • News

Health Care Systems Need to Better Understand Patients as Consumers

  • 01 Dec 2018
  • News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint