Publications

October 2010
Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori

The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details

Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry

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October 2001
Case

SchoolSuccess.net

By: James E. Austin and Arthur McCaffrey

The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details

Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams

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03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

temporary salary cut and that Aon’s country leaders had worked together “to determine the most equitable way to apply a temporary salary reduction to our broader colleague base and developed a tailored approach based on a set of criteria,... View Details

Keywords: by Boris Groysberg and Sarah Abbott

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products. "You can't build a View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

government helped subsidize U.S. Steel efforts including the development of new blast and open-hearth furnaces. U.S. Steel doubled the output of raw materials, constructed new... View Details

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along with these View Details

Keywords: by Paul Michelman

24 Oct 2024
Blog Post

Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development I didn’t have any formal business training when I came to Harvard Business School’s Advanced Management Program (AMP) Executive... View Details

January 2016 (Revised November 2016)
Case

Uber in China: Driving in the Gray Zone

By: William C. Kirby, Joycelyn W. Eby, Shuang L. Frost and Adam K. Frost

CEO and Founder of Uber Technologies, Travis Kalanick, had made clear to investors and the public that expansion into China was one of his company's major priorities for 2016. Uber had already demonstrated remarkable capacity for rapid, global scaling, and for... View Details

Keywords: China; Uber; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Technology Industry; China

March 2017
Teaching Note

Showpad

By: Frank Cespedes

Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details

Keywords: Business Startups; Growth and Development Strategy; Sales

07 Apr 2015
News

Warrior Spirit

of technology, order, and modernity, not ancient disciplines involving hand-to-hand combat. At the time, Sityodtong was setting up the Asian office of Izara Capital Management, the $500 million hedge fund he founded in New York; Evolve... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

03 Feb 2021
Blog Post

Faculty Spotlight: Professor Jurgen Weiss

After more than two decades in consulting, Jurgen Weiss joined the Harvard Business School faculty in 2020 as a member of the Business, Government, and the International Economy Unit. He currently teaches the first year BGIE core course and is View Details

July 2019
Case

Bjarke Ingels Group

By: Boris Groysberg and Aldo Sesia

Danish-born Bjarke Ingels is regarded as a giant in the field of architecture. He started his firm—the Bjarke Ingels Group (BIG)—in 2005 in Copenhagen. Fourteen years later, the firm has additional offices in New York City, London, and Barcelona and employs over 500... View Details

Keywords: Buildings and Facilities; Design; Growth Management; Leadership; Organizational Culture; Talent and Talent Management; Urban Development; Organizational Change and Adaptation; Construction Industry; Service Industry; Real Estate Industry; Denmark; Spain; United Kingdom; United States; New York (city, NY)

Web

Global Business Course | HBS Online

have a solid business basis." Jennifer Moret Financial Analyst Develop distinctive approaches and frameworks that help you navigate complex industries, such as oil and gas, power, pharmaceuticals, and financial services. Today, I am... View Details

September 2017
Case

Blackstone's Julia Kahr at the Summit

By: Paul A. Gompers, John D. Dionne and Amram Migdal

In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,... View Details