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  • All HBS Web  (12,572)
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    • Multimedia  (1,027)
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  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

complex, ever-changing deal situations that occur in today's business environment. Harvard Business School professor Guhan Subramanian fills that gap by examining complex deals where negotiators are fighting... View Details
Keywords: by Julia Hanna
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • 30 Oct 2015
  • News

Study: Stressful Jobs Make Life Shorter

  • 02 Jun 2015
  • News

Long Days and Flexible Time Stall Women’s Careers

  • 12 Feb 2015
  • News

How to Deal When You’re Promoted Above Your Peers

  • 25 Jun 2012
  • News

Downgraded in the Sky, Too

  • 26 Aug 2013
  • News

Are Hospitals Already Saving Money for Medicare?

  • 05 Jul 2012
  • News

Interview with Rebecca Henderson

  • 11 Jul 2012
  • News

The Smartphone Paradox

  • 08 May 2013
  • News

When the CEO Burns Out

  • 10 Aug 2009
  • News

Executives Sharpen Their Nonprofit Strategy at HBS Executive Education Program

  • 26 Oct 2012
  • News

Brazil's Neymar Seeks World Cup, Advertising Gold

  • 26 Feb 2011
  • News

Consumers Hold On to Products Longer

  • 13 Jun 2011
  • News

The Controversey Over Inflation: Is There More Than We Are Aware Of?

  • 23 Aug 2022
  • News

HBS HR and the Future of Work: Q+A with Ellen Mahoney and Erin Graham

  • 15 Jul 2022
  • News

Would You Pay $40 a Month to Have Strangers Watch You Work?

  • 15 May 2022
  • News

Layoffs on Zoom: Is There a Better Way?

  • 29 Sep 2021
  • News

France Is Trying to Protect Booksellers from Amazon. Is It a Decade Too Late?

  • 18 Dec 2020
  • News

1-On-1 With Oxford Saïd Dean Peter Tufano

  • 21 Jun 2021
  • News

The Remote Work Revolution

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