Demand and Consumers - Publications - Faculty & Research

27 Sep 2011
First Look

First Look: September 27

specificity at the individual level. We discuss the implications of our results for the study of learning and experience as well as for the providers and consumers of... View Details

Keywords: Sean Silverthorne

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; Switzerland

Citation

Educators

Purchase

March 1989 (Revised March 1999)
Case

Metabo GmbH & Co. KG

By: Robert S. Kaplan

A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details

Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany

Citation

Educators

Purchase

September 2016 (Revised April 2020)
Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China

Citation

Educators

Purchase

08 Oct 2013
First Look

First Look: October 8

start-ups to gain knowledge and agility. The logic of corporate venturing is compelling: a well-run fund can help a firm respond quickly to changes in markets and gain a better view of threats. In some... View Details

Keywords: Sean Silverthorne

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

engineers—they love to build things, and they are very good at it. Their progress on infrastructure projects in the last couple of decades is remarkable, but in keeping with their natural strength and the... View Details

Keywords: by Deborah Blagg

April 2010
Teaching Note

Four Products (2008): Predicting Diffusion (TN)

By: John T. Gourville

Teaching Note for 508103. View Details

Keywords: Forecasting and Prediction; Marketing; Innovation and Invention; Demand and Consumers

Citation

Purchase

13 Jan 2015
First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and... View Details

Keywords: Sean Silverthorne

01 Oct 2013
First Look

First Look: October 1

recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt and non-bank debt (public bonds) using firm-level data. Any firm... View Details

Keywords: Sean Silverthorne

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital—anywhere from $10,000 to $50,000—yet get to scale quickly and build new applications on the Web. Sleeping By The Cell Phone Just as technology is influencing society, society is increasingly making View Details

Keywords: by Martha Lagace

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

Citation

Purchase

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

grown, so has the demand for courses on the topic. Scan the mission statements of most major universities and professional schools and you'll find that "educating... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

22 Feb 2022
Cold Call Podcast

How to Scale a Startup Marketplace for Used Furniture

Keywords: Re: Ayelet Israeli; Consumer Products

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

energy industry come away with a quite different perspective on the strategic and management challenges confronting energy executives today. As demand continues to soar, where will new oil reserves be found?... View Details

Keywords: by Julia Hanna; Energy; Utilities

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical... View Details

Keywords: by Manda Salls

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and... View Details

Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products

20 Mar 2012
First Look

First Look: March 20

consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental... View Details

Keywords: Sean Silverthorne

19 Aug 2017
News

Getting Off the Well-worn Farm Track

As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use... View Details

Keywords: Food Manufacturing; Manufacturing; Agriculture

May 1996 (Revised May 1997)
Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop

In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details