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  • Research Summary

Product Policy and Pricing

By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
  • October 2016 (Revised April 2018)
  • Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; "Marketing Analytics"; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
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Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
  • November 1992 (Revised December 1992)
  • Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
  • Teaching Interest

Real Estate Management Program: Finance, Design, and Leadership

By: Andy Wu
How do you achieve short-term stability and long-term growth in the unpredictable real estate marketplace? This program explores how forward-thinking real estate leaders are positioning their firms to seize growth opportunities and maximize asset value. Equipped... View Details
  • August 2011
  • Supplement

Raj Datta, Former Chief Knowledge Officer of MindTree, In-Class Comments, April 1, 2011

By: David A. Garvin
MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collaborative communities, and its strong culture and values. The CEO has set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must create... View Details
Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India
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Garvin, David A. "Raj Datta, Former Chief Knowledge Officer of MindTree, In-Class Comments, April 1, 2011." Harvard Business School Video Supplement 312-703, August 2011.
  • February 2008
  • Supplement

EFI, Inc. (B)

By: David B. Godes and Lauren Barley
This is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's... View Details
Keywords: Motivation and Incentives; Salesforce Management; Compensation and Benefits; Information Technology Industry
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Godes, David B., and Lauren Barley. "EFI, Inc. (B)." Harvard Business School Supplement 508-045, February 2008.
  • September 2005 (Revised January 2009)
  • Case

E-Duction, Inc.

By: Peter Tufano
E-Ductions, a small privately held start-up, developed a new voluntary employee benefit: a payroll-deduction-linked credit card. The CLEAR card provided workers, especially low-income and credit-challenged employees, access to a card with tight credit limits, zero APR,... View Details
Keywords: Business Startups; Credit; Credit Cards; Compensation and Benefits; Employees
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Tufano, Peter, and Daniel Schneider. "E-Duction, Inc." Harvard Business School Case 206-006, September 2005. (Revised January 2009.)
  • October 1999 (Revised October 2005)
  • Case

Autobytel.com

By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
  • 2015
  • Working Paper

Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality

By: Robert G. Eccles and Tim Youmans
Under the prevailing ideology of "shareholder primacy" most boards of directors believe that they are prevented from considering stakeholders other than shareholders in determining material issues and materiality for strategy and reporting. New research is showing that... View Details
Keywords: Governing and Advisory Boards; Business and Stakeholder Relations; Corporate Governance; Business and Shareholder Relations
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Eccles, Robert G., and Tim Youmans. "Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality." Harvard Business School Working Paper, No. 16-023, September 2015.
  • Web

Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of executives and firms;... View Details
  • 12 Dec 2023
  • Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies... View Details
Keywords: by Scott Van Voorhis
  • 2017
  • Chapter

Entrepreneurship in Larger Companies

By: William R. Kerr
Entrepreneurship in large and established companies is vital for their long-term success. Incumbent firms face many challenges ranging from global competition to digitization. In times past, being caught flat-footed might have set a company back several years, but it... View Details
Keywords: Corporate Entrepreneurship
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Kerr, William R. "Entrepreneurship in Larger Companies." Chap. 27 in The Entrepreneur's Roadmap: From Concept to IPO, edited by Tim Dempsey and Bonnie Hyun, 161–164. Chicago, IL: Caxton Business & Legal, Inc., 2017.
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

on a single position and promises to do "everything possible" to enact it. None of them mentions the possible tradeoffs or costs related to each new policy. Nor do they discuss how their proposed policy would interact with other... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk
  • Web

Employment Data Trends

41% 49% 47% 54% 49% Boston - MA 13% 11% 14% 15% 11% New England (Except Boston) 3% 4% <1% 3% 4% New York - NY 22% 31% 31% 35% 32% Other Northeast 2% 2% 1% 2% 1% South (US) 3% 3% 6% 5% 5% Atlanta - GA 1% 1%... View Details

    Making the Right Technical Hire

    For many CEOs, particularly those running startups, hiring the right people is the single biggest determinant of whether a new business survives. And so it makes sense that the chief executive should be View Details

    • January 2008 (Revised November 2009)
    • Case

    China's Evolving Labor Laws (A)

    By: Lynn Sharp Paine and Aldo Sesia Jr.
    The (A) case describes key provisions of the new labor contract law proposed by China's National People's Congress in 2006. The case invites students to consider how domestic and multinational companies should respond to the Chinese government's invitation to comment... View Details
    Keywords: Multinational Firms and Management; Government Legislation; Labor; Contracts; Laws and Statutes; Business and Government Relations; China
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    Paine, Lynn Sharp, and Aldo Sesia Jr. "China's Evolving Labor Laws (A)." Harvard Business School Case 308-092, January 2008. (Revised November 2009.)
    • November 1997 (Revised December 2000)
    • Case

    Corn Products International, Inc.

    By: Ray A. Goldberg and Tom Clay
    A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
    Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry
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    Goldberg, Ray A., and Tom Clay. "Corn Products International, Inc." Harvard Business School Case 598-051, November 1997. (Revised December 2000.)
    • 02 Nov 2015
    • News

    Dear Internet: You Are Extraordinary, But Not Exceptional

    • 25 Mar 2010
    • News

    Dartmouth's Chief Tackles Endowment Hit With Tough Cuts

    • 21 Feb 2014
    • News

    Why Rational People Can’t Succeed as Economic Forecasters

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