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  • 01 Oct 2011
  • News

Resistance Is Futile

  • 26 May 2020
  • News

What Quarantine Can Teach You About Spending and Happiness

  • 21 Jan 2020
  • News

Journaling Isn't Just Good for Mental Health. It Might Also Help Your Physical Health.

  • 28 Dec 2018
  • News

Answering a quick video call to help a blind person is ‘so awesome’

  • 28 Sep 2017
  • News

Why Venture Capitalists Aren’t Funding The Businesses We Need

  • 22 Mar 2017
  • News

Stemming the Tide of the World's Water Shortage

  • 06 Jan 2017
  • News

Women Know When Negotiating Isn't Worth It

  • 31 Aug 2016
  • News

Novartis Taps Biosimilar Experience in Europe to Snag U.S. Sales

  • 22 Jul 2016
  • News

Business Leadership, Presidential Politics and Social Engagement: Choose Carefully

  • 23 Sep 2019
  • Video

Blavatnik Fellowship: 5 Years of Thinking Big

    Running a Consumer Fintech Startup within Goldman Sachs

    Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details

    • November 1988 (Revised July 1998)
    • Case

    WaterTest Corporation

    Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details
    Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy
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    • 18 Feb 2015
    • News

    Improving Patient Care

    • 18 May 2012
    • News

    Surf's up

    • 05 Feb 2014
    • News

    Awful Weather Makes for Better Workers (and More Mouse Trap Sales)

    • 17 Jul 2013
    • News

    For Global Drug Manufacturers, China Becomes a Perilous Market

    • 17 Sep 2012
    • News

    Dual threat to a happy EADS-BAE union

    • 22 Nov 2022
    • News

    How to Throw Bombs, Save Lives, and Raise a Family in Paradise on $22 an Hour

    • 03 Jul 2011
    • News

    Exactly why are the kids coming home?

    • 08 Nov 2021
    • News

    Why Millions of Job Seekers Aren’t Getting Hired in this Hot Job Market